44 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING MOBILE GAMING INDUSTRY OVERVIEW Take the U.K., for example. The U.K. Gambling Commission reports that between April 2016 and March 2017, remote gambling — the term the regulator uses for gambling that takes place over the internet via computers, smartphones and other mobile devices — generated £4.6 billion in gross gaming yield (GGY). Casino games made up the largest proportion of GGY, generating nearly 56% (£2.6 billon) of all GGY, a year-over-year growth of 10.75%. Gambling on sports over the internet made up the next-largest portion of the remote gambling sector (37%). Football (soccer) and horse racing were the most popular events to bet on. Mobile gaming cuts across every gaming vertical: Poker rooms offer mobile apps; casino and bingo games are available in mobile versions; sportsbooks also take wagers via mobile apps. 888 Holdings reported that mobile continued to drive growth across verticals and in the U.K. increased to represent 60% of U.K. B2C revenue in 2015, with an all-time record of 66% of revenues in the second half of 2016. Half the world’s adult population now owns a smartphone, and by 2020, it is estimated that 80% will. For every personal computer that’s purchased, four smartphones are sold. According to British telecommunications regulator Ofcom, Brits aged 16-24 spend nearly four hours a day on their mobile devices, more than twice as long as their 55-to- 64-year-old counterparts. There’s little doubt that the future of the iGaming industry is traveling around in the pockets of half of the world’s population right now. Mobile devices are also dramatically changing how players consume gaming content. Players on mobile devices tend to have shorter gaming sessions for lower stakes. But the gaming sessions are more frequent, and players are enjoying the product. With the adoption of smartphones and tablets on the rise, and with new generations of players growing up using mobile devices, delivering online gaming content to smartphones and tablets has become mission critical. Online gaming providers need to be where the audience is. And increasingly, it’s on mobile devices.