Casino City's iGaming Pocket Directory - 2013 Edition

Sponsored by BINGO 9 Visit iGamingPocketDirectory.com for more information. When people think about the online gaming industry, bingo is almost an afterthought, behind sports betting, casinos and poker. But that shouldn’t be the case. According to H2 Gambling Capital, bingo generated €1.3 billion in revenue in 2011. While that’s not as much as the other major game verticals, it’s still a sizable market. Casino City has 382 bingo rooms listed in its database, so the competition for that €1.3 billion is fierce. And just like operators in the other game sectors, bingo operators are always looking for new ways to differentiate themselves. But to a certain degree, it’s hard to consistently innovate in bingo. After all, bingo is bingo. There’s not much room to do something different to the game (although it can be done). So the innovations in bingo tend to come in how people interact with the game. Bingocams has made its mark using webcams to engage their customers. Bingo players can upload videos of themselves celebrating bingo victories. The best video reaction each month wins £1,000. The second and third place videos win £500 apiece. Players can also engage in private video chats with other players. And in one of the more interesting Leap Day promotions in the industry, Bingocams set up a speed- dating room with the bingo chat moderator playing the role of Cupid. BINGO INDUSTRY OVERVIEW

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