Casino City's iGaming Pocket Directory - 2013 Edition

Sponsored by ITA LY 5 Visit iGamingPocketDirectory.com for more information. ABOUT BE 3 65 coming, and were able to create products, services and experiences that the buying public wanted. The same held true in the online gaming space. Conventional wisdom held that the big brick-and-mortar brands of the betting world would dominate the online gaming world. And while they’ve certainly had some success in online gaming, they’re not at the top of the heap. The reigning -- and undisputed -- champion is bet365. bet365 -- which offers online sports betting, casino, poker, bingo, games and financials, -- rose to prominence the same way other top Internet companies like Amazon and Netflix did. They embraced innovation, provided a superior customer experience, and adopted a multi-channel approach to marketing. And they did it better and faster than everyone else. THE PLAYER EXPERIENCE So what exactly did bet365 do to attract more than 9 million customers worldwide? Let’s start with the best odds. bet365 earned a reputation in the market for having the best prices and widest variety of betting markets. bet365’s reputation for great odds goes well beyond continental Europe. In Las Vegas, for example, Cantor Gaming compares its odds to bet365’s prices in its interactive sports betting product in Las Vegas* sportsbooks in an effort to show how good their prices are. When Cantor’s product debuted, bet365 was the only online sportsbook whose prices were listed in the odds comparison feature. *Please note bet365 do not accept US customers. bet365 has also earned the trust of the market. It accepts more than a dozen different payment options for players. Money flows in and out of the bet365 system smoothly. They pay players quickly and efficiently, and they have a very trustworthy reputation bet365 also understands that acquiring customers is only part of the battle. They are dedicated to making customers feel valued and are therefore expert in retaining them. They are constantly looking for new and interesting ways to keep customers playing with bet365. Whether it’s iPad raffle drawings at the bet365 casino, a price promise for horse racing, or a vacation bonus for bingo, or any of the other many retention bonuses and offers, week in and week out bet365 has a myriad of offers that keep players wanting to come back. Finally, bet365 truly embraces innovation. bet365 was at the forefront of in-play betting. It understood that betting did not have to stop at the beginning of the