Casino City's iGaming Pocket Directory - 2013 Edition

Sponsored by SPORTS BETTING 85 Visit iGamingPocketDirectory.com for more information. For decades, the sports betting universe was the same. Place your bet before the game. Collect your winnings after the game. Along the way, sportsbooks added the ability to place halftime bets. And that was it for innovations. When online gambling took off, sportsbooks led the way. While online casinos yielded higher player values, and online poker generated more glamour, online sportsbooks did the heavy lifting. They did it by acquiring customers, making players comfortable with online gaming as a medium and embracing technology. In fact, online sportsbooks joined online poker rooms as the first to show they could offer a product vastly superior to that of their brick-and-mortar counterparts. Online poker rooms did it by making the game more efficient. Online sportsbooks did it by changing the game. Online sportsbooks began offering in-play betting. All of sudden, the betting didn’t have to stop when the games began. Punters could wager on a variety of markets, from whether outcome of a play would result in a corner kick to who would score the next goal as play was happening. Consider a tennis match in its second set – say the 22nd game. A variety of wagers are available in-play. The set 2 winner, the winner of game 22, the match winner, the SPORTS BETTING INDUSTRY OVERVIEW Photo courtesy of Benjamin Kralj / Shutterstock.com