Page 87 - Casino City's iGaming Pocket Directory - 2013 Edition

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SPORTS BETTING
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For decades, the sports betting universe was the same. Place your bet before the
game. Collect your winnings after the game. Along the way, sportsbooks added the
ability to place halftime bets. And that was it for innovations.
When online gambling took off, sportsbooks led the way. While online casinos yielded
higher player values, and online poker generated more glamour, online sportsbooks
did the heavy lifting.
They did it by acquiring customers, making players comfortable with online gaming as
a medium and embracing technology. In fact, online sportsbooks joined online poker
rooms as the first to show they could offer a product vastly superior to that of their
brick-and-mortar counterparts.
Online poker rooms did it by making the game more efficient. Online sportsbooks did
it by changing the game.
Online sportsbooks began offering in-play betting. All of sudden, the betting didn’t
have to stop when the games began. Punters could wager on a variety of markets,
from whether outcome of a play would result in a corner kick to who would score the
next goal as play was happening.
Consider a tennis match in its second set – say the 22nd game. A variety of wagers
are available in-play. The set 2 winner, the winner of game 22, the match winner, the
SPORTS BETTING INDUSTRY OVERVIEW
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