Casino City's iGaming Pocket Directory - 2014 Edition

Sponsored by 121 Visit iGamingPocketDirectory.com for more information. AUSTRALIA Top online gaming companies have always considered Australia a key revenue generating market. Just consider what William Hill did in 2013. In the span of six months, William Hill acquired Sportingbet’s Australia-facing business for £459.4 million and Australia’s Tomwaterhouse.com for £17.6 million. William Hill clearly plans on aggressively going after a local betting market that’s worth about £14.1 billion according to some analysts. So does Ladbrokes. Ladbrokes bought Gaming Investments, which runs bookmaker.com.au. Australia has all the ingredients necessary for a major online gaming market. Australia has a culture in which gaming is acceptable. It has a population of 22.6 million people. There are more people in Australia than there are in the Netherlands (16.7 million), Greece (10.8 million) or Portugal (10.9 million). Australia’s broadband penetration rate is 24.6 percent, according to the Organisation for Economic Co-operation and Development (OECD). By comparison, the United States broadband penetration rate is 27.7 percent. It’s 33.3 percent in the U.K., 24.5 percent in Spain and 22.2 percent in Italy. Take all of those ingredients and mix them together and you create an excellent environment for a thriving online gaming market. AUSTRALIA