Casino City's iGaming Pocket Directory - 2014 Edition

128 Sponsored by Casino City’s iGaming Pocket Directory UNITED KINGDOM A proposed 15 percent point of consumption tax on gross profits, which could come into effect in late 2014, would tax any revenue generated by bets placed in the UK. Currently, many of the big operators in England operate offshore, where they face a tax of 1 percent. A 15 percent tax on gross profits has the potential to significantly eat into overall profits. The UK online gaming market is £2 billion, according to a 2013 report by Stickyeyes. As a result, the proposed tax has the potential to generate a healthy revenue stream for the government and take a fair amount of money out of the pockets of operators. So how will operators react to the new point of consumption tax? The only truly variable cost in an online gaming operation is marketing. So the marketing budget will be hit. Will operators increase marketing to acquire new players to make up for the taxed revenue? Or will they squeeze marketing budgets – particularly on the affiliate side – to make up the difference? That’s the big question as the point of consumption tax comes barreling down on the industry in late 2014. Lotus Affiliates is more than just an affiliate program because we focus on ensuring that what you send you ALWAYS get paid for those revenues for life. Trust is extremely important in any partnership. We are insane about building it. With award winning BetOnSoft software, excellent 24x7 customer support team, hassle free withdrawal options & wide range of HD games, it’s easy to see why players choose Lotus Group of Online Casinos as their one stop destination for gaming related pleasure. ....................................................... Devjeet Singh Affiliate Program Manager support@LotusAffiliates.com www.LotusAffiliates.com Lotus Affiliates