Casino City's iGaming Pocket Directory - 2014 Edition

Sponsored by BINGO 13 Visit iGamingPocketDirectory.com for more information. When people talk about player liquidity in online gaming, they’re usually referring to online poker. What tends to be forgotten is the same regulatory issues that affect online poker also impact bingo. The same laws and regulations that ring-fence poker players also ring-fence bingo players. So as online poker players in Spain and Italy lose access to a global pool of players, so do online bingo players. But despite the loss of access to global liquidity in key bingo markets, bingo revenue has remained relatively stable in comparison to online poker. In 2012, for example, bwin.party reported a 17 percent decline in poker revenue, but it saw a 1 percent increase in bingo revenue despite a softening European economy. Two key factors – regional loyalty and social marketing – help explain why bingo has weathered the storm better than poker. REGIONAL LOYALTY While online poker has historically been a global game with players of all nationalities playing against each other, bingo rooms have been more regional – despite the need for liquidity. Italians have played at Italian bingo rooms, Spaniards have played at Spanish bingo rooms, and the British have played at British bingo rooms. BINGO INDUSTRY OVERVIEW