Casino City's iGaming Pocket Directory - 2014 Edition

Sponsored by BINGO 57 Visit iGamingPocketDirectory.com for more information. LOTTERY & SCRATCH CARDS When people think about gambling, they think about sports betting, slot machines, blackjack, roulette, poker and bingo. That’s part of why the online gaming industry has traditionally focused on sportsbooks, casinos, poker and bingo as their main product. But there’s still a massive, yet underserved, online gaming market out there. It’s lotteries. Lotteries are currently a $204 billion market according to market research firm IBISWorld. The US alone generated $71 billion in sales revenue, according to the North American Association of State and Provincial Lotteries. And China, a newly emerging lotteries market, generated $43 billion in sales revenue, according to China’s Ministry of Finance. So why is the online lottery market comparatively underserved in comparison to other online gaming sectors? The first reason is that playing in other segments is more lucrative. Lotteries are a volume business. The second and more important reason is regulations. LOTTERY & SCRATCH CARDS INDUSTRY OVERVIEW