Casino City's iGaming Pocket Directory - 2014 Edition

8 Sponsored by Casino City’s iGaming Pocket Directory I TALYABOUT BET365 The bet365 website has been consistently updated and improved since it first launched in 2001. This continuous innovation helps to ensure that users always have the best sports betting experience possible, on a modern, sophisticated and reliable site. Additionally, customers can benefit from a range of sports offers and a market- leading opening bonus. Because of their popularity, the sports offers and opening bonus have remained consistent despite the ever-changing environment of the gambling industry and the continual development of the bet365 site. Over the last 12 months the sportsbook has seen some major developments, including the improvement of the in-play betting service. Previously the Match Live feature, which provides customers with live updates on match action and stats so they can gain a better understanding of how an event is unfolding before placing their bets, was only available on the site’s desktop version for football matches. This feature is now also available on mobile devices, and has been extended to other sports including tennis, basketball, cricket and baseball. No doubt there will be further developments of this function during 2014. bet365 now provides in-play betting opportunities on over 50 sports, which is the widest range available in the industry. During the last 12 months, in-play betting has been available for more than 180,000 events, an increase of almost 50% from the year prior. The bet365 live streaming product complements the in-play betting service perfectly, and it’s no surprise that of all the gambling operators, bet365 streamed the most live sporting events last year. More than 50,000 live sporting events were shown in 2013 (which represents a 50% increase from the previous year). And because bet365 has a worldwide license with Perform for this purpose, it is likely that this functionality will continue to grow. Extensive new live streaming capabilities have been added to the mobile site and app, further enhancing the live streaming offering for bet365 customers. bet365 has also developed its mobile betting experience over the last 12 months. Dedicated sports websites and apps have been added for iPhone, iPad and Android devices, to help provide customers with the best possible user-experience. The bet365 site and app are optimised so customers will see the version appropriate for the device that they are accessing it from, adding to the user experience. Although it is perhaps best-known for its sports betting offering, bet365 is also one of the largest gaming brands, and shows the same commitment to product development and customer focus for its gaming products as it does for its sportsbook.