Casino City's iGaming Pocket Directory - 2015 Edition

Casino City’s iGaming Pocket Directory Poker BINGO 12 Sponsored by Part of that is regional loyalty. While online poker has historically been a global game, bingo rooms have been more regional – despite the need for liquidity. Italians have played at Italian poker rooms, Spaniards have played at Spanish bingo rooms, and the British have played at British bingo rooms. Because most bingo rooms are made up of players exclusively from one region or country, the impact of ring-fencing is minimized. Another part of the equation is bingo operators do a good job of connecting with their customers through shared events. Moon Bingo opened a new room called Santa’s Stash during the holiday season. Moon Bingo gave away £2,500 in prizes each night in that room. They also created a special Advent Calendar in which they gave away more prizes. Over at bet365 Bingo, they were giving away prizes in the Guilty Pleasures Room in the £2,000,000 Christmas Cracker promotion. Money Saver Bingo took advantage of Halloween with a fun month-long promotion that included giving away tricks -- which ranged from a £4 bonus to £20 worth Amazon vouchers -- and treats like Dualit 3-in-1 Coffee Machines and Amazon Kindle Fire tablets. These types of promotions also play well in social media, which is growing into a key marketing avenue for online bingo. Bingo players like talking with each other. They like interacting with hosts online. They enjoy the companionship of other players. And they’re looking for a fundamentally social experience. That makes using real-life connections a natural fit in this sector. BINGO INDUSTRY OVERVIEW