Casino City's iGaming Pocket Directory - 2015 Edition

53 Sponsored by Visit iGamingPocketDirectory.com for more information. Cour LOTTERY & SCRATCH CARDS Much like sports betting, the lotteries sector has a very real and tangible connection to the real world. Most, but not all of the sites involved in the lotteries business sell tickets to “real-life” drawings. As a result, the lotteries sector is as much a distribution method as it is a “pure” online gaming business. And historically, it’s been an underserved market online. Lotteries are a $204 billion market according to a 2013 report from market research firm IBISWorld. The US alone generated $71 billion in sales revenue, according to the North American Association of State and Provincial Lotteries. And China, a newly emerging lotteries market, generated $43 billion in sales revenue, according to China’s Ministry of Finance. Despite the market potential of the lotteries sector, there were only 145 sites in Casino City’s comprehensive directory of online gaming sites that serviced the lotteries sector last year. This year, that number grew to 189 sites. For affiliates and operators alike, the online lotteries business poses unique challenges. Lotteries are a highly regulated, high-volume business. The average lifetime player value of a lottery customer is much lower than the value of a casino or poker player. As a result, lottery sites need more players to generate revenue. lottery & scratch cards INDUSTRY OVERVIEW JJ Studio/Shuttterstock.com

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