Casino City's iGaming Pocket Directory - 2018 Edition

Sponsored by Sports Betting 65 Visit iGamingPocketDirectory.com for more information. SPORTS BETTING INDUSTRY OVERVIEW In an event-driven sector, identifying revenue opportunities is a little bit easier. Sports calendars are set years to months in advance, depending on the sport, so operators, affiliate programs and affiliates have a chance to plan and implement the right strategy for them. This year will be highlighted by the FIFA World Cup, being played this summer in Russia. The 2014 World Cup in Brazil helped bookmakers turn over £1 billion for the first time in event history, with William Hill reporting that more than 7,000 bets were placed per minute during the busiest moments of the tournament, while Betfair revealed that its customer acquisition ballooned 181% in the three months ending 31 July 2014, while the ranks of active customers rose 48%. We’ve included a calendar of sporting events to help you with your planning. It begins on page 70.