Casino City's iGaming Pocket Directory - 2019 Edition

10 Sponsored by Casino City’s iGaming Pocket Directory Bingo BINGO INDUSTRY OVERVIEW The best online bingo rooms find ways to build their players into a community. Jackpotjoy launched its Chat-O-Vision feature in 2016, featuring shows broadcast with live chat hosts who react to what players are typing in real time. They also present fun content, such as silly challenges for the hosts to attempt in “Host Dares Wins.” These types of promotions also play well in social media, which is growing into a key marketing avenue for online bingo. Online bingo players are also unique in that most of them are women. Wink Bingo reported that 75% of its players are female, with the largest age group in the 25- to 34-year-old range (35%), followed by the 35- to 44-year-old range (30%). Wink Bingo’s player survey also revealed that 56% of its users were married, 32% were single and 12% were separated, widowed or divorced. And while mobile gaming participation continues to soar for other verticals, Wink Bingo reported that 92% of bingo players access the game on a desktop or laptop computer and stay more than three times as long as players on a tablet or mobile device. While the way to win in bingo hasn’t changed since the game was born in Italy nearly 500 years ago, the online operators that innovate and create the most dynamic communities will be the ones reaping the rewards of the growing market.

RkJQdWJsaXNoZXIy NDIzMTA=