Casino City's iGaming Pocket Directory - 2019 Edition

82 Sponsored by Casino City’s iGaming Pocket Directory SportS Betting SportS BEttINg INDuStry oVErVIEW an area of focus for us. If you look at Vegas, there are lots of people who bet on esports. to use a Wayne gretzky analogy, ‘that’s where the puck is going.’” As for in-play wagering, in recent years sports bettors have demanded a more engaging and exciting experience and continue to seek instant gratification. In-play betting has met this demand, with bet365 reporting that live betting “performed strongly,” representing 77% of sports revenue in the first two quarters of 2017, up 5% from the previous year, while accounting for 72% of the sportsbook’s total handle. Despite the proliferation of sports betting in the u.S., fantasy sports is still a major market. According to research conducted by Ipsos for the Fantasy Sports trade Association, 79% of fantasy sports players who are not current sports wagerers say they will likely participate in sports betting once legalized in their state, while 92% of current season-long fantasy sports players and 87% of current daily fantasy sports players said they would play their respective fantasy sports as often as they do now once legislation is passed in their state. DFS consumer spending is projected to reach $5.3 billion by 2021, up from $2.6 billion in 2016, thanks to developing markets in the U.K., Australia and Latin America, with margins exceeding four times those of traditional online casino games providers, according to a study by Juniper research. But despite all of the above data, DraftKings predicted publicly that sports betting revenue would eclipse its DFS revenue within two to three years. In an event-driven sector, identifying revenue opportunities is a little bit easier. Sports calendars are set years to months in advance, depending on the sport, so operators, affiliate programs and affiliates have a chance to plan and implement the right strategy for them.