Casino City's iGaming Pocket Directory - 2022 Edition

Still, the smartphone and improving technology is an undeniable driving force. NetGaming’s CEO, Pallavi Deshmukh, said in an interview with Casino Beats, “Certain emerging markets are inherently mobile-first, built around mobile payment methods, and skipping desktop applications altogether as a common platform for gaming. Smartphones are increasingly ubiquitous, even in lower-income countries.” Many successful online bingo rooms find ways to forge their players into a community. Jackpotjoy launched its Chat-O-Vision feature in 2016, featuring broadcasts with live chat hosts who react to what players are typing in real time. They also present content oriented around entertainment, such as comical challenges for the hosts to attempt in “Host Dares Wins.” These types of promotions also play well in social media, which is growing into a key marketing avenue for online bingo. Data attained in 2018 from YouGov, a global public opinion and data company, states the most likely age group to play online bingo are aged 25-to-34 at 28% of the player pool, just ahead of ages 35-to-44 at 26%. Within the 25-to-34 group is a 62% female majority, a rarity within gambling demographics. In the U.K., more than 28% of people between the ages of 25 and 34 play online bingo games, while the percentage of people between 35 and 44 years that enjoy the game is 26%, according to Retail Insider. WhichBingo conducted a player survey in 2018 and found an 88% female player response, but several online bingo operators reported higher male users since then. A feature by How About Bingo? saw Mecca Bingo at 27.11% male users for 2021, up from 22.31% in 2018. The same article saw Dragonfish brands report an average registration rate of nearly 35% per month between August 2020-February 2021 compared to 30% in September 2019-April 2020. The game of bingo hasn’t changed much since its Italian inception nearly half a millennia ago, but online operators continue to innovate and embrace evolving technology in order to give today’s online bingo a modern feel as the market shifts towards remote play. The online bingo market is poised to hit an estimated value of $128.3million by 2028 with a CAGR of 11.2% between 2021-2028. Data Bridge Market Research 10 Sponsored by Casino City’s iGaming Pocket Directory BINGO