Casino City's iGaming Pocket Directory - 2023 Edition

The international online bingo market continues to evolve. Per studies by Data Bridge Market Research in May 2021, the online bingo market is poised to hit an estimated value of $128.3 million by 2028 with a CAGR of 11.2% between 2021-2028. Playing online bingo is appealing to many demographics, with all generations enjoying the prevalent social element and the ease of play through smart devices. In recent years, studies show that the game is appealing to a much younger audience than it was in the past. According to WhichBingo’s annual player survey in 2021, 25-to-54-year-olds were the most represented age range (83% of respondents) instead of 35-to-64year-olds as it was in 2020. Bingo is also no longer a game dominated by a women player demographic. The percentage of male respondents to WhichBingo’s annual player survey increased from 21% in 2020 to 48% in 2021. Online bingo, much like online poker, must deal with the regulatory impact of ring-fenced player pools. While this limits the liquidity of its prize pools, it assists in fostering the social element. Players will be from the same countries or regions as a result, leaving fewer communicative or cultural boundaries in lobbies. It’s this social element that has helped bingo operators navigate economic downturns and new regulations within each country with relative ease compared to online poker. Online bingo players often find themselves interacting with presenters, players and themes that reflect their own experiences. Many successful online bingo rooms find ways to forge their players into a community. Jackpotjoy offers a ChatO-Vision feature, where broadcasts with live chat hosts can react to what players are typing in real time. This type of feature also plays well in social media, which is a key marketing avenue for online bingo. The game of bingo hasn’t changed much since its Italian inception nearly half a millennia ago, but online operators continue to innovate and embrace evolving technology in order to give today’s online bingo a modern feel as the market shifts toward remote play. Bingo Industry Overview 11 Sponsored by Visit for more information. BINGO