Mobile accessibility for sports wagering is a critical piece of infrastructure for betting, with advancements in geofencing and regulation protocol helping ensure consumer safety outside the casino� As the market continues to mature and technological advances are made, the convenience of a sportsbook in one’s hand will solidify its standing� Conveniently making bets in one’s hand mirrors the increasing trend of in-play wagering� The EGBA reported that 55% of the sports betting wagers were on in-play, as did Spain (55�92%)� The in-play wager isn’t quite as popular in the U�S�, but it’s gaining traction and many estimate it could mirror the European market and rise above 70% by the end 2024� Meanwhile, esports is blossoming into a mature industry through increasing awareness, viewership and platforms� Interestingly, esports experienced a slight decline during the 2020 pandemic but began a recovery in 2021, witnessing a surge in market revenue worldwide� Moreover, the future appears promising, with EarthWeb projecting the industry will surpass $1�6 billion by the end of 2024� Nearly 150 countries have players who earn money from participating in esports games, and demographic data shows that over half of esports viewers come from the Asia Pacific with 57% of views. Any fears regarding the fantasy sports market shrinking as legalized sports betting grew in the U�S� have quieted� The product is evolving with singlegame DFS, blending traditional sports betting with fantasy sport formats� As for the debate about the crossover between fantasy sports players and sports bettors, the jury is still out� however, the Fantasy Sports & Gaming Association reported that 79% of fantasy players said there was “at least a good possibility” they would bet on sports if and when a bill is passed to legalize it in their state� Fears that one might cannibalize the other appear quashed, while the converse proves true� The global fantasy sports market size was valued at $24�5 billion in 2022, according to Straits Research, and the market is projected to grow at a CAGR of 14�1% from $27�4 billion in 2023 to $89�34 billion in 2031� With the sports betting world orbiting events, pinpointing revenue opportunities becomes easier for operators, affiliate programs and affiliates. Dates for sporting events are often set over a year in advance, which leaves ample time to strategize and implement plans tailored to each one� 57 Sponsored by Visit iGamingPocketDirectory.com for more information. sports betting
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