The international online bingo market continues to evolve. The online bingo market was valued at around $60 billion in 2022 and is poised to hit an estimated $145.4 billion by 2028, according to Zion Market Research. In recent years, the game is appealing to a much younger audience than in the past. In fact, 28% of online bingo players are from the 25-to-34 age bracket, according to a YouGov survey, while the 35-to- 44-year-old player age group saw an increase from 21% to 26%. According to WhichBingo’s annual player survey in 2022, 25-to-54year-olds were the most represented age range (83% of respondents) instead of 35-to-64-year-olds as it was in 2020. Bingo is also no longer a game dominated by a women player demographic. The percentage of male respondents to WhichBingo’s annual player survey more than doubled from 21% in 2020 to 48%. Online bingo games have evolved significantly since their introduction in the late 1990s. Initially, the games were basic, with limited graphics and sound effects. Nowadays, players enjoy a wide range of features, including chat rooms, side games, and virtual reality bingo. The social element has also helped bingo operators navigate economic downturns and new regulations. Online bingo players often find themselves interacting with presenters, players and themes that reflect their own experiences. Many successful online bingo rooms find ways to forge their players into a community. Jackpotjoy offers a Chat-O-Vision feature, where broadcasts with live chat hosts can react to what players are typing in real time. This type of feature also plays well in social media, which serves as a crucial tool for online bingo operators, enabling them to connect with a much broader audience. Utilizing social media platforms, operators can effortlessly promote games and draw in new players. The game of bingo hasn’t changed much since its Italian inception nearly half a millennia ago, but online operators continue to innovate and embrace evolving technology in order to give today’s online bingo a modern feel as the market shifts toward remote play. Bingo Industry Overview 9 Sponsored by Visit iGamingPocketDirectory.com for more information. BINGO
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