The popularity of skill-based and mobile games has soared over the past two decades, with the COVID-19 lockdowns providing a notable boost as people sought at-home entertainment. This growth shows no signs of slowing. According to PwC’s Global Entertainment & Media Outlook, total gaming revenue is projected to climb from $227 billion in 2023 to $312 billion by 2027, representing a compound annual growth rate (CAGR) of 7.9%. Advertising revenue is also expected to nearly double, potentially reaching $100 billion by 2025. Gaming has become an integral part of everyday life in the U.S., where audiences spent an average of $19.56 per month on video games in 2023, according to Statista. More than 227 million Americans play video games weekly, with 74% of households having at least one gamer. Among younger demographics, gaming is particularly popular, with 76% of those under 18 and 67% of adults engaging in the activity. The number of people playing video games worldwide is expected to grow by 4.5% in 2024, reaching 3.42 billion players. This growth is mainly due to an increase in PC gamers. The Asia-Pacific region still dominates the gaming world, accounting for 53% of all players (1.8 billion). Essentially, the video game market is expanding everywhere, with PC gaming driving the overall growth and mobile gaming fueling expansion in emerging markets. The popularity of video games is no surprise. They offer a potent mix of enjoyment, inspiration, and mental engagement. A report from the Entertainment Software Association, found that 90% of players find joy in gaming, with Games Industry Overview 34 Sponsored by Casino City’s iGaming Pocket Directory GAMES
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