In-play wagering — betting on events as they unfold — is a growing trend. In Europe, 62% of wagers are placed on in-play events, and the U.S. market is rapidly catching up. Esports is carving its niche in the sports betting market, fueled by a growing global audience. In 2024, the esports audience was projected to reach 611 million, with a core viewership of 302 million. This figure is anticipated to grow at a 5% annual rate, hitting 641 million by 2025, according to ASO World’s Global Esports Market Report. Asia-Pacific dominates this space, accounting for 60% of the viewership. Esports betting has matured into a lucrative industry, with market revenue projected to surpass $1.6 billion by the end of 2024. Over 160 countries now have professional players earning money through esports, further highlighting its global reach and integration into the betting world. Initial fears that legalized sports betting might cannibalize the fantasy sports market have proven unfounded. Instead, the two sectors are thriving side by side. The global fantasy sports market was valued at $28.7 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 13.5%, reaching $96.2 billion by 2031. A complementary relationship between fantasy sports and sports betting is evident. The Fantasy Sports & Gaming Association reported that 82% of fantasy players would likely bet on sports if it were legalized in their state. The introduction of single-game daily fantasy sports (DFS) formats has further blurred the lines, blending traditional betting with fantasy gameplay. Sports betting’s intrinsic connection to real-world events gives operators a strategic edge. With sporting schedules often set over a year in advance, operators, affiliate programs, and affiliates have ample time to design targeted campaigns and maximize revenue opportunities. The sports betting industry shows no signs of slowing down. With expanding legalization, technological advancements, and evolving formats, the sector is poised for continued growth. The integration of esports and the sustained popularity of fantasy sports further diversify the market, creating opportunities for both operators and bettors. As sports betting continues to evolve, its unique blend of real-world excitement and digital innovation ensures it remains a cornerstone of the global online gambling landscape. 57 Sponsored by Visit iGamingPocketDirectory.com for more information. SPORTS BETTING
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