Page 45 - Casino City's iGaming Pocket Directory - 2013 Edition

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FINANCIALS (BINARY OPTIONS, FOREX, COMMODITIES, INDICES & STOCKS)
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Competing in an established vertical – casino, poker, bingo, etc. – is a little bit different
from competing in an emerging vertical. In an established market, consumers already
have a sense of trust about the product. They know how online poker works. They
know how online bingo works. They know money can be moved safely in and out of
the system. So they have an established set of expectations that need to be met or
exceeded in order to become regular customers.
But in verticals that are new to many consumers, like financials, sites have to work
harder – both to explain their product and to earn the trust of consumers.
And 24option definitely distinguishes itself by working harder. It offers a series of
innovative and remarkably easy-to-follow videos that explain how to go about trading
binary options. And the overall theme of the videos is clear: Binary options are a
simple and profitable way to enter the financial markets.
For the uninitiated, binary options are an innovative approach for trading in the
financial markets. In simple words, binary options allow anyone to predict the next
price movement in the market and profit from a correct prediction. A typical binary
trade is whether or not a commodity will finish above or below a certain price at a set
time. If you predict correctly (higher or lower), you profit.
The binary options market operates 24/7 at 24option, which means people can trade
from anywhere in the world and are not bound to their country’s time zone. That
means a trader in the United States does not need to wake up in the middle of the
night to start trading. You can trade anytime, anywhere.
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