Page 56 - Casino City's iGaming Pocket Directory - 2013 Edition

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LIVE DEALER
option for their players. William Hill, bet365 and Gala Interactive are among the heavy
hitters offering live dealer play.
But the live dealer boom began with niche sites really propelling the growth. And
smaller live dealer casinos like Lucky Live and Celtic casinos still thrive in today’s
market.
According to Live Casino Partners, the affiliate program for the Lucky Live Casino,
roulette is their most popular live dealer game, generating about 70 percent of their
revenue. About 20 percent of LCP’s revenue comes from baccarat. And about 10
percent comes from blackjack.
One of the interesting differences between live dealer and the traditional RNG
(random number generator) play that most online casinos offer is that live dealer play
is significantly slower. Like a brick-and-mortar casino, you have to wait for the dealer
to conduct the game – whether it’s dealing the cards or spinning the roulette wheel.
And they can’t do it as fast as a computer can. That’s not possible. So ultimately, there
are fewer hands per minute.
But because player retention – and player value – is high with live dealer casinos,
operators are more than happy to offer the product. And players, judging by the
growth in the live dealer sector, are enjoying the offerings.
LIVE DEALER INDUSTRY OVERVIEW