Casino City's iGaming Pocket Directory - 2014 Edition

Sponsored by CASINO 27 Visit iGamingPocketDirectory.com for more information. poker. If Italian players can only play other Italian players, player liquidity suffers and there aren’t nearly as many games or players available compared to a global liquidity pool. But ring-fencing has a hidden and significant impact on the online casino sector as well. Ring- fencing restricts the market size for the online casino industry to players within the country. Instead of competing in a large global market where there is room for lots of operators, online casinos find themselves in intense competition for a smaller and more finite set of players. The results of that increased competition are felt most distinctly in two areas – games offered CASINO INDUSTRY OVERVIEW and marketing. IT’S ALL ABOUT THE GAMES One of the key differentiators for players choosing an online casino is the variety and quality of games available. For the most part, online casinos offer the same variety of table games. So it’s the slots that really separate casinos. As a result, operators are aggressively adding games players like to their offerings – regardless of who made them. The days when an online casino either offered Playtech games or Microgaming games are over. Instead, the fierce competition for players has ushered in the “best of breed” era in the online casino sector. Online casinos have changed their operating platforms to a more open architecture which easily integrates games from third-party developers. Branded games, games with unique bonus screens and game mechanics, and games that simply strike a chord with players are in high demand. And online casinos are now aggressively adding those game to their offerings. MORE MARKETING CHANNELS Advertising and marketing in a highly regulated market bring more marketing channels into play. Television, radio, newspapers, and sponsorship opportunities all come into play, along with the traditional affiliate marketing channel used by most online casinos.