Casino City's iGaming Pocket Directory - 2014 Edition

Sponsored by 28 Casino City’s iGaming Pocket Directory CASINO Television and radio advertising targets wide audiences and can help develop brand and product awareness and loyalty. But it’s also expensive and hard to measure in terms of effectiveness, especially in comparison to affiliate marketing. Despite the increased access to broadcast advertising, affiliate marketing – especially in Europe – remains a critical part of the marketing spend. Affiliate marketing continues to be an effective channel to acquire players. Companies like bet365, William Hill, and Lotus – some of the best in the business – rely on affiliates to consistently deliver players in a cost-effective way. In the end, the new advertising opportunities mean operators have more and broader access to customers than they’ve ever had before. That increases the competition for a finite set of customers. And that has dramatically reshaped the nature of the industry. CASINO INDUSTRY OVERVIEW