Casino City's iGaming Pocket Directory - 2014 Edition

Sponsored by MOBILE GAMING 61 Visit iGamingPocketDirectory.com for more information. For the online gaming industry, growth in the mobile gaming sector has been a critical component for success during the past few years for operators. In the third quarter of 2013, William Hill saw 115 percent growth in sports wagering made over its mobile product compared to the same quarter in 2012. Mobile wagering also accounted for 41 percent of William Hill’s sportsbook wagering in the quarter as well. Mobile gaming represented 18 percent of William Hill’s net gaming revenue as well. In 2012, bwin.party saw a 78 percent increase in gross gaming revenue from mobile devices. GGR rose from €24 million to €42.6 million. Mobile devices are dramatically changing how players consume gaming content. Players on mobile devices tend to have shorter gaming sessions for lower stakes. But the gaming sessions are more frequent. And players are enjoying the product. In August 2013, a Party Casino player won £1,448,150.01 playing Melon Madness on his mobile phone. And in December 2012, a 28-year-old East Londoner won £341,259 playing Leprechaun’s Luck on his phone at a William Hill property. Not every consumer has a smartphone or tablet. According to Business Insider, 22 percent of the world’s population owns a cell phone, 20 percent own a computer MOBILE GAMING INDUSTRY OVERVIEW