Casino City's iGaming Pocket Directory - 2014 Edition

62 Sponsored by Casino City’s iGaming Pocket Directory MOBILE GAMING and 6 percent own a tablet. There are also about 1.4 billion smartphones in use, and tablets are showing a faster adoption rate than smartphones. Forrester Research expects there to be 105.7 million tablet (e.g., iPads, Samsung Galaxy Tab) users (ages 16 and older) in the EU by 2016 and 112.5 million in the U.S. All of this means mobile devices have become key consumer devices, and they will continue to grow in importance over the next few years. A recent study by Google shows tablet users are spending more time on their tablets playing games than with social media. (Checking e-mail is still the top use.) And a report by mobile games maker PopCap found half of all game play time took place on a mobile device, with 13 percent of the play happening on a tablet. As the adoption of mobile devices like smartphones and tablets grows, and as new generations of players become mobile native, the importance for delivering online gaming content to smartphones and tablets will become critical. Online gaming providers, much like any retailer, need to be where the audience is. And increasingly, it’s on mobile devices. MOBILE GAMING INDUSTRY OVERVIEW