Casino City's iGaming Pocket Directory - 2015 Edition

19 Sponsored by Visit iGamingPocketDirectory.com for more information. Casino Casino CASINO INDUSTRY OVERVIEW In the world of online gaming, it’s sometimes easy to forget that revenue can be driven by events or items in the real world. But there is a direct connection between “real life” and the virtual world. In eCommerce, holidays like Valentine’s Day or Christmas are leveraged to increase business. The same is true in the online gaming world. While the link between “real life” and online sports betting and online poker is much more obvious, the past few years have seen the growth of links between online casinos and cultural touchstones throughout the world. FOLLOWING THE eCOMMERCE MODEL Online casinos have become much more proactive when it comes to driving sales through holidays. Valentine’s Day bonuses are now the norm, not the exception. Several casinos debuted new games for the holiday. GR88 Casino, for example, debuted five love-themed games and offered a bonus redemption code that included the words “Kiss Me” in it. Another offered a Valentine’s Day slots tournament. On Christmas Day, bet365 had a “Santa’s Free Spins Frenzy” promotion, where players could enjoy up to five sets of 10 free spins on their favorite seasonal slot game. The use of holidays and seasonal events for promotions allows operators, affiliate programs and affiliates alike to plan their calendar well in advance. And it gives players a “real-world nudge” to hop online and play. REAL WORLD GIVEAWAYS Giving away money in the form of bonuses or matching bets is a pretty common