Casino City's iGaming Pocket Directory - 2015 Edition

Sponsored by 20 Casino City’s iGaming Pocket Directory Casino practice in the online gaming industry. But many operators are starting to give away tablets, smartphones and other “physical” prizes in an effort to connect with players. Jackpot Capital Casino gave 20 Google Nexus 7 tablets in a promotion last summer. Players who deposited $50 were automatically entered into a daily drawing. And Jackpot Capital made sure its mobile games could be played on an Android device before offering the promotion. In its Murder Mystery Express promotion, bet365 gave away a prize that included a trip on the Orient Express, three nights in Venice and one night in London. In New Jersey, TropicanaCasino.com gave away a wine tasting, which proved to be one of its most popular prize offerings. CASINO INDUSTRY OVERVIEW “Real world” prizes work for online casinos. It seems counterintuitive in what is ultimately a cash industry. But players like and appreciate the fact that they can play – or be eligible – for something tangible. And the best operators – and affiliate programs – make sure they satisfy that need. DON’T FORGET THE GAMES One key area of convergence between the “real world” and the online casino world is branded slots. For the most part, online casinos offer the same variety of table games. So it’s the slots that really separate casinos. As a result, operators are aggressively adding games players like to their offerings. And adding games that players already have a connection to in the “real world” gives operators a competitive advantage. Games like NetEnt’s Invisible Man, Core Gaming’s Evel Knievel and iSoftBet’s Bruce Lee provide players with an instant connection to the slot and a reason to play. Amaya Gaming is currently in the process of developing Superman and Wonder Woman slots games based on a licensing agreement with Warner Bros. The company is also looking into developing other DC Comics branded games as well. EVENTS DRIVE SUCCESS Whether it’s the debut of a new online slot, a prize giveaway or a holiday, events help players connect with online casinos. That connection leads to more revenue. Events also help operators, affiliate programs and affiliates plan their marketing activities for the year. If all three can plan and coordinate their activities, the revenues should follow.