48 Sponsored by Casino City’s iGaming Pocket Directory lottery lottery INDUSTRY OVERVIEW Lotteries have produced billions of dollars in revenues while awarding prizes worth further billions. The blueprint for a lottery is straightforward: One purchases a ticket, with each ticket yielding an equal chance of winning. Some offer buyers the chance to select their numbers, while others come as scratch cards that feature predetermined values. Many popular lotteries wind up supplying its winners with life-changing sums, with several grand prizes crossing into the millions. The online gaming sector has been able to further monetize the vertical with the introduction of Lottery Betting, which allows players to wager on the outcome of lottery while offering higher margins to operators selling these style of games in comparison to reselling official lottery tickets. The online lottery market is one of the fastest growing in the gaming sector over the past three years with sales reaching €300 million in 2017 for Lottoland alone, compared to 2015 when sales were €60 million. While some country’s governments oppose the lottery, many embrace the game and offer national- and state-run games. The global lottery market was valued at $302.3 billion in 2018 per QY Research, and is expected to near $380 billion by the end of 2025. This is largely on the backs of regions in North America, Europe and Asia, as well as the adoption to online and mobile lottery ecommerce software. Lotto betting, therefore, opens up the market and allows operators to avoid competing with the national lottery, but still operate lotteries as a betting product. Despite the multi-billion-dollar market, mobile and online avenues to lottery ticket sales
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