4 Sponsored by Casino City’s iGaming Pocket Directory ITALY SPONSOR DIRECTORY SPONSORS Publication Sponsor Bookmark Sponsor Industry Suppliers Sponsor Licensing Solutions Sponsor Trade Publications Sponsor Trade Shows & Conferences Sponsor Published by: Casino City Press 33 Needham Street Newton, Massachusetts 02461 Tel: +1.617.332.2850 Fax: +1.617.964.2280 President & CEO: Michael Corfman Managing Editor: Gary Trask Senior Editor: Nick Mariano Marketing Director: Andrea Mullaney Advertising Sales: Maria Florides Lisa Pasquarosa Anthony Telesca Copyright © 2020 by Casino City Press. All rights reserved. Published by Casino City Press. All rights reserved under international and Pan-American Copyright Conventions. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Casino City ® is a registered service mark of Casino City Press. ISBN 978-1-60627-163-6 Printed in the United States of America First printing February 2020
Dear iGaming Industry Professional, At Casino City we pride ourselves on providing a wide array of outstanding publications covering every aspect of the gaming industry. Our mission is to earn your trust as the most respected source of gaming industry information in the world. Our gaming directories, market research publications and database subscription services give you the facts, figures and market analysis tools you need to successfully conduct business in the industry. With current property profiles and statistics; local, regional and worldwide gaming market details; key player profiles; and executive contacts, Casino City’s publications offer information essential to every gaming executive, supplier and analyst. Sincerely, Michael A. Corfman President & CEO TABLE OF CONTENTS Sponsor Directory Advertiser Index 4 6 GAME VERTICALS 8 Bingo Top Bingo Operator Sites Top Bingo Portal Sites Casino Top Casino Operator Sites Top Casino Portal Sites Games Top Games Operator Sites Top Games Portal Sites Live Dealer Lottery Mobile Gaming Top Mobile Casino Operator Sites Top Mobile Casino Portal Sites Poker Top Poker Operator Sites Top Poker Portal Sites Sports Betting Top Sports BettingOperator Sites Top Sports Betting Portal Sites 8 12 13 15 19 20 33 36 37 42 47 51 54 55 58 62 63 70 75 76 INDUSTRY SUPPLIERS 82 Associations Cryptocurrency Licensing Solutions Marketing Services Regulatory, Compliance & Licensing 83 84 39 84 86 TRADE PUBLICATIONS 87 TRADE SHOWS & CONFERENCES 92 2020 Featured Events Calendar 98
6 Sponsored by Casino City’s iGaming Pocket Directory advertiser index ADVERTISERS $ 1xBet 1xSlots 3RedBats Affiliates 14, 22, 45, 56, 64 77-78 22, 24-25, 56 21, 23 A APCW 83 B bet365 bet365 Bingo Bet365 Casino Bet365 Games bet365 Live Casino bet365 Mobile Gaming bet365 Poker bet365 Sports Betting Betting on Sports America Betwinner Buffalo Partners Burstin Marketing InsideFrontCover 11,14 17,23 38 45 57 61,64 73,78 95-96 79-80 26 84-85 C Casino City Press Casino Web Scripts Connective Games LLC 7, 88 26 28, 57, 66 E Evolution Gaming 46 F Fast Offshore 40-41, 86 Back Cover G GamingMeets.com Global Gaming Business Global Gaming Expo GPWA GPWA Times 98 88-89 93, 97 83 90 I ICE Asia ICE London iGaming Times iGamingDirectory.com iGamingSuppliers.com iGB Affiliate Amsterdam iGB Live! 94 94 90-91 7 83 96 96 M Mondo Gaming MyShare Partners 80-81 27-28 S SiGMA Spinola Gaming Stars Affiliate Club 96 Inside Back Cover 50 65-66 T Twin Affiliates 30-32, 46 V VistaGaming Affiliates 29, 32 W WPN Affiliates 67-69, 84
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9 Visit iGamingPocketDirectory.com for more information. BINGO Sponsored by The international online bingo market continues to evolve. Per studies by the Edison Group, online bingo represented 4% of the overall online gaming market in 2018, with a market worth estimated to reach $279.8 billion by 2023, according to H2 Gambling Capital. Playing online bingo is appealing to many demographics, with all generations enjoying the prevalent social element and the ease of play through smart devices. The latter is important to note, as the number of physical bingo premises throughout the U.K. are down 1% in 2019 alongside a 0.5% slip in Gross Gaming Yield (GGY) to £677 million, according to the U.K. Gambling Commission. Meanwhile, the number of bingo licenses granted by the UKGC increased to 237 as of November 2019. Online bingo, much like online poker, must deal with the regulatory impact of ring-fenced player pools. While this limits the liquidity of its prize pools, it assists in fostering the social element. Players will be from the same countries or regions as a result, leaving fewer communicative or cultural boundaries in lobbies. It’s this social element that has helped bingo operators navigate economic downturns and new regulations within each country with relative ease compared to online poker. Online bingo players often find themselves interacting with presenters, players and themes that reflect their own experiences. Still, the smartphone and improving technology is an undeniable driving force. Microgaming’s Chief Commercial Officer, Jean-Luc Ferrière said in an interview with Casino Beats, “Larger screens, more powerful GPUs and faster networks provide greater scope to create increasingly immersive and graphically rich gaming environments.” Many successful online bingo rooms find ways to forge their players into a BINGO INDUSTRY OVERVIEW
10 Sponsored by Casino City’s iGaming Pocket Directory BINGO BINGO INDUSTRY OVERVIEW community. Jackpotjoy launched its Chat-O-Vision feature in 2016, featuring broadcasts with live chat hosts who react to what players are typing in real time. They also present content oriented around entertainment, such as comical challenges for the hosts to attempt in “Host Dares Wins.” These types of promotions also play well in social media, which is growing into a key marketing avenue for online bingo. Data from YouGov, a global public opinion and data company, states the most likely age group to play online bingo are aged 25-to-34 at 28% of the player pool, just ahead of ages 35-44 at 26%. Within the 25-to-34 group is a 62% female majority, a rarity within gambling demographics. WhichBingo conducted a player survey in 2018 and found an 88% female player response. The same survey hammered home the critical nature of tailoring one’s site to the mobile experience, showing just 12% of players using a desktop, whereas phones led the way at 57%. The game of bingo hasn’t changed much since its Italian inception nearly half a millennia ago, but online operators continue to innovate and embrace evolving technology in order to give today’s online bingo a modern feel as the market shifts towards remote play.
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16 Sponsored by Casino City’s iGaming Pocket Directory Casino Gambling’s popularity is growing due to numerous factors, such as the spread of global internet, the proliferation of computers and smartphones, as well as increased legalization in key markets like the Asian Pacific region and the U.S. The online gambling market was valued at $48.52 billion in 2018 with an expected CAGR of 11.5% from 2019 to 2025, according to a study by Grand View Research. The European Gaming and Betting Association (EGBA) said online gaming revenue across the European Union amounted to €22.2 billion, with an expected growth to €29.3 billion by 2022. In 2018, mobile devices accounted for 64.4% of the online global gambling market, with advances in technology and the industry’s embracing mobile-responsive pages encouraging users, per Adroit Research. While the EGBA cited just 43% of gambling utilized mobile devices in 2018, it expected mobile to become the primary platform in the EU by 2021. While overall popularity continues to grow, British online gaming yield experienced decline for the first time in 2018-2019, falling 0.3% to £14.36 billion as revenue dropped 0.6% to £5.3 billion in the year ending 31 March 2019. Still, casino games continued to represent the lion’s share, yielding £3.11 billion on £89.68 billion wagered and online slots responsible for £2.12 billion. And other countries like Spain continued to grow, as its online gaming sector brought in €812 million per the Dirección General de Ordenación del Juego. This represents a rise of 22.5% alongside a healthy €17.82 billion wagered overall. CASINO INDUSTRY OVERVIEW
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Sponsored by 18 Casino City’s iGaming Pocket Directory Casino In the U.S., New Jersey’s launch of sports betting in June 2018 and advances in casino offerings helped the state hit $298.7 million in online wagering revenue in 2018, per the American Gaming Association, up 21.6% from 2017. The Garden State’s monthly online gambling revenue continued to soar in 2019, with October alone yielding a total of $85.58 million across its seven iGaming licensees. The Golden Nugget Hotel Casino in Atlantic City posted $43.58 million in gross online casino gaming wins, marking the first month its online revenue eclipsed its retail figures. Another appealing facet of online casinos worldwide is how rapidly they can provide new offerings for players. Whether it’s a new catalog of slot games, bonus offers, adding a widely-used payment provider or cryptocurrency or faster payouts, online casinos can swiftly tailor their configuration to reflect the desired audiences. Online video slots reign as the most popular online casino game, but that hasn’t stopped new ideas from flowing. Popular new mechanics, innovations and marketing have helped guide slots to lofty heights. There’s Big Time Gaming’s Megaways, which offer 117,649 ways to win on any spin, and has been licensed to several other providers to utilize for their own games. Also gaining traction are Bonus Buys, where players can directly buy into the slot’s Bonus Round for a fixed cost rather than waiting to win entry via scatter symbols. Combine those newer features with fan-favorite progressive jackpot games, like Microgaming’s Mega Moolah, and it’s no surprise to see online slots with a stranglehold on the sector. Mega Moolah still holds the Guinness World Record for the largest online jackpot paid, with a €18.9 million jackpot on a 75 cent bet on 28 September 2018. As of early December 2019, over €121 million has been paid out by Microgaming’s progressive jackpot network, across 1.7 million jackpot prizes. A rise in streaming interest has also helped drive traffic to online casinos, as the slots category is a top-20 game on Twitch. Online slot streamers racked up 10,401,153 viewer hours between 5 November and 5 December in 2019, good for 19th-most on the popular website. The streamers benefit from affiliate revenue, while casinos and slot providers gain market exposure. Online casino gaming also benefits from offering improved live table games that bring a social element to the experience. Players may chat with dealers or other players, while receiving timely live support if needed. Side bets and promotional contests are staples now, supplying veteran players with additional prizes on top of the conventional deposit and free spin offers. CASINO INDUSTRY OVERVIEW
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34 Sponsored by Casino City’s iGaming Pocket Directory games games INDUSTRY OVERVIEW More than 2.5 billion gamers across the world will spend $152.1 billion on games in 2019, representing an increase of 9.6% year-on-year. An industry report projects that consumer spending on games will grow to $196.0 billion by 2022, as population increases, technological advances and swifter internet speeds help build the industry up. Within that market, the overall social gaming market generated $5.2 billion of revenue, with a 10.9% year-on-year growth in Q4 of 2018, according to Eilers & Krecjik Gaming. The broadening reach of social media has bolstered the gaming market, with cooperative aspects, chat rooms and more aiding its growth. Over 70% of 100 casinos surveyed reported that they plan to integrate skill-based games in the future, according to a survey by Synergy Blue. They also found that 67% of respondents cited appealing to a younger generation of gambler as their aim with skill games, which tend to be more immersive. But slot-style games remain popular, with items such as Moon Active’s Coin Master posting revenue estimates eclipsing $75 million for 2018. Games have been present in our society for as long as we can account for. Games such as backgammon, checkers, chess and Go have been played for millennia. Board games, such as Monopoly, Reversi and Scrabble, have been staples for decades. Prior to the internet linking our computers, being able to play on one’s machine offered a new gaming experience.
35 Sponsored by Visit iGamingPocketDirectory.com for more information. games games INDUSTRY OVERVIEW As internet access caught on, people began to play each other in a widening gaming genre that grew as fast as developers could work. Players were trying their hand with simple, casual games that they’ve enjoyed for years, as well as mastering new, complex ones. Several groups stepped into that market. Alongside computers, there were standalone consoles as well as handheld devices that provided ways to play video games against each other. Developers built virtual worlds that spawned massive multiplayer online games such as World of Warcraft and Runescape. The games industry was loose and pushing well past old boundaries. The old disadvantages of limited computing power were growing into advantages as technology progressed and internet accessibility spread. As a result, mobile and social gaming would explode. With growing smartphone adoption rates, playing social and casual games became a societal norm. Despite storage and memory limits, mobile games are constantly improving with graphics, performance and gameplay. Young and old generations alike are embracing their phones. Worldwide gross mobile game revenue grew from $13.6 billion in Q3 of 2018 to $16.3 billion in Q3 of 2019, per Sensor Tower. Games such as Angry Birds, Candy Crush and Clash of Clans had promotional content everywhere, with retail merchandise appearing as holiday gifts. Playing social and casual games on mobile devices became a normal part of life. All in all, the social gaming market continues to grow alongside the general population, use of social media, internet accessibility, improved smartphones and cross-marketing platforms. Providers have done well to integrate modern trends into their plans and revenues are soaring. While casual gaming enjoys this renaissance, people’s interest in real-money games sites is progressing as well. Rummy Circle and Worldwinner remain the most popular per Casino City’s iGamingDirectory.com, with other sites such as Tombola Arcade and Zigiz rising in 2019. Real money gaming sites serve a dual purpose. For the player, those who prefer playing games in a competitive environment with money on the line get their channel. For the operators, these games provide a gateway to other forms of real-money gaming, allowing several opportunities to convert players into customers of other verticals.
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43 Sponsored by Visit iGamingPocketDirectory.com for more information. Live Dealer Live dealers help forge a connection between the physical and online casinos. The games give online players the feeling of being at the physical tables all while offering the convenience and ease of play found in the online gambling sphere, as well as a more entertaining and engaging player experience. In turn, the number of live dealer sites has spiked. Casino City’s comprehensive directory lists 2,104 sites offering live dealer play as of December 2019, more than quadruple the number from 2014. Online players gain a layer of trust with live dealers, as one can see cards being dealt or balls being spun as opposed to traditional RNG play. Being able to interact with the dealers and often fellow players at the table, creates an enhanced social element that echoes the brick-and-mortar experience as well. The online component also lifts most physical limitations, as some games allow for unlimited players to join at once compared to a set amount of seats at casinos. These dynamics blend with the innovation of new technologies such as dedicated studios with special effects to create games that couldn’t exist at physical casinos. Several live dealer games feature green screens, overlays and sound effects that enhance the gameplay. While live dealer play offers several advantages, the gameplay itself will be slower than traditional RNG games. Computers can shuffle decks and deal in the blink of an eye. The cost of being able to see the action unfold is fewer hands per minute. LIVE DEALER INDUSTRY OVERVIEW
44 Sponsored by Casino City’s iGaming Pocket Directory Live Dealer LIVE DEALER INDUSTRY OVERVIEW When it comes to choosing a live dealer online casino at which to play, players generally consider three factors: quality of the video feed, ability to understand the dealers and an easy interface. If a player can easily understand the dealer when she speaks and the video feed is good, it greatly increases the chances that the player will deposit at that site. When gameplay accurately represents what players have grown accustomed to in casinos, players believe in the product and are more likely to play it. A growing trend is seeing brick-and-mortar casinos placing video cameras above their popular roulette tables. Players with internet access can look in at tables from casinos across the world and gambling along with the action. Online Casino City lists European Roulette from the Dragonara Casino as the most popular of these game types. Many of the largest online casino operators in the industry not only offer a live dealer option for their players, but they provide branded studios with tables and dealers that feature the casino’s colors, logos and more. Not only does this increase brand awareness, but it creates a deeper bond with the player and forges a sense of security that the gameplay isn’t being rerouted beyond the casino. All of this led to the largest live dealer provider, Evolution, reporting revenues of €79.3 million in Q1 2019, an increase of 54% compared to Q1 2018, €85.7m in Q2 (up 45%) and €94.7m in Q3 (up 47%) so far. Alongside traditional games such as 3 Card Poker and Sic Bo, Evolution has provided popular non-traditional casino games like Football Studio, where a card game is linked to a live match being played and the presenter provides commentary. With the advancement in technology assisting its heightened popularity, it’s no wonder that live dealer games continue to be deployed by an increasing amount of reputable casinos.
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48 Sponsored by Casino City’s iGaming Pocket Directory lottery lottery INDUSTRY OVERVIEW Lotteries have produced billions of dollars in revenues while awarding prizes worth further billions. The blueprint for a lottery is straightforward: One purchases a ticket, with each ticket yielding an equal chance of winning. Some offer buyers the chance to select their numbers, while others come as scratch cards that feature predetermined values. Many popular lotteries wind up supplying its winners with life-changing sums, with several grand prizes crossing into the millions. The online gaming sector has been able to further monetize the vertical with the introduction of Lottery Betting, which allows players to wager on the outcome of lottery while offering higher margins to operators selling these style of games in comparison to reselling official lottery tickets. The online lottery market is one of the fastest growing in the gaming sector over the past three years with sales reaching €300 million in 2017 for Lottoland alone, compared to 2015 when sales were €60 million. While some country’s governments oppose the lottery, many embrace the game and offer national- and state-run games. The global lottery market was valued at $302.3 billion in 2018 per QY Research, and is expected to near $380 billion by the end of 2025. This is largely on the backs of regions in North America, Europe and Asia, as well as the adoption to online and mobile lottery ecommerce software. Lotto betting, therefore, opens up the market and allows operators to avoid competing with the national lottery, but still operate lotteries as a betting product. Despite the multi-billion-dollar market, mobile and online avenues to lottery ticket sales
Sponsored by games 49 Visit iGamingPocketDirectory.com for more information. lottery lottery INDUSTRY OVERVIEW remain limited in favor of retail shops. These regulations are reflected well in the U.S., where 44 states offer some form of lottery, though only a dozen offer online sales or subscriptions. However, with the adoption of third-party operators and suppliers such as Lottoland and Spinola Gaming, the Lotto betting sector has grown significantly and is gaining ground among casino and stand-alone lottery websites that are generating revenues well above $400 million per year and building player bases well into the millions. In fact, Lottoland alone has more than 6 million registered players. For both affiliates and operators, the online lotteries business still presents challenges. With heavy regulation and plenty of demand, lottery organizations must remain flexible and consistent. Success within the lottery industry relies on volume. In the U.S., one in every four adults plays the lottery on a regular basis, according to Lottoland, and, according to a Gallup poll, over the last two decades, the amount Americans collectively spend on lottery tickets has more than doubled, from $29.8 billion (1995) to $71.8 billion (2017, the most recent year data is available). In the U.K., 50% of the adult population plays a lottery game each month with an average of three tickets per player. An average of $325 a year is wagered on lottery tickets for every adult in the U.K. For national lottery operations, strict regulations require constant monitoring and can present barriers to enter the market. Various levels of government, whether state, provincial or federal, provide over watch of their rights to run them, especially because they represent a critical funding tool for many government-backed programs. However, in the lottery betting market, casino, sportsbook and white label operators can provide Lotto betting, except in the U.S., Australia and some unregulated markets. To combat the customer base’s aging curve, lottery operators must appeal to younger demographics who skew towards the mobile and online channels. A 2016 Gallup poll found that just one third of millennials bought a lottery ticket in the previous 12 months, compared to 61% of those aged 50-64. This will be key in the battle for emerging player markets as other types of online gambling become more accessible.
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BINGO 52 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING MOBILE GAMING INDUSTRY OVERVIEW People all over the world continue to show an increased appetite for using their mobile devices for internet access. Time spent on smartphones was poised to overtake PCs in 2019, with users spending three hours and 22 minutes per day on one’s smartphone compared to three hours and 19 minutes on PC, laptop or tablet. Leaps in technology will aid further growth, as fifth-generation technology, known as 5G, will increase data speeds and the potential within each device. This means a better gaming experience, swifter access for advertisers, and more. As a result, the World Advertising Research Center published that 72.6% of internet users will only use smartphones for access by 2025. In 2019, over 1.2 billion people accessed the internet from their smartphones per data estimates from Pixel Union. The same study showed 81% of Americans owning a smartphone, with mobile phones also overtaking television as far as minutes of attention spent goes in the U.S. The China Internet Network Information Center revealed that 97.5% of Chinese internet users gain access via mobile device. The mobile gaming market is also experiencing precipitous growth, going up by a projected 19.8% per Global Industry Analysts. Positioned to reach $215.9 billion by 2025, the mobile gaming industry demands attention. For many online gaming operators, the majority of revenue generated comes through mobile devices. Online Gambling Quarterly reported that 61% of gambling operators’ revenue is from mobile channels. Furthermore, data from iovation, a financial transaction security service, revealed that 70% of online gambling transactions occur via mobile. The U.K. Gambling Commission reports 55% of online gamblers had used a mobile phone or tablet in 2018, up from 51% in 2017. In the U.S., these numbers should grow as the iGaming market continues
Sponsored by Mobile GAMING 53 Visit iGamingPocketDirectory.com for more information. BINGO MOBILE GAMING INDUSTRY OVERVIEW to mature, with more states joining the handful that allow it as of December 2019. If those figures seem impressive, just wait until the younger generations who were raised on smart devices, continue to come of age. These untapped demographics will supply myriad industries with ample mobile attention and revenue, with the proliferation of social media yielding new cross-marketing platforms as well. But providing mobile games also means utilizing technological gains for consumer protection, with leaps in the games accompanied by gains and implementation of tech that assists in confirming and safeguarding one’s financial and geolocation data. While some gambling verticals lend themselves to mobile optimization better, each industry should reap the benefits of this trend. Increased accessibility sees mobileresponsive versions of bingo rooms and casino games, while poker rooms have dedicated mobile lobbies and sportsbooks continue to see a rise with in-play wagering that leans on quick bets. Worldwide device sales recorded by Gartner show 1.74 billion mobile phone sales compared to 255 million PCs, with the adoption of 5G expected to secure 56% of the market by 2023. RescueTime, a productivity monitoring tool operator, reports that the average person spends three hours and 15 minutes on their phone per day, with the top 20% exceeding four and a half hours. It would appear that iGaming’s future is in the palm of one’s hand, traveling with over half of the global population wherever we go. As the technology of mobile devices progresses and the infrastructure with which to reach a widening audience grows, it’s clear that online gaming providers need to cater towards an increasingly-mobile player pool. Being able to consistently deliver a reliable product to its users is critical, or else that screen time is going to go elsewhere.
54 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING Top Mobile Casino Operator Sites 2019 Rank Change from 2018 Name Website Owner 1 Sunmaker sunmaker.com Cherry 2 1▲ 888 Casino 888.com 888 Holdings 3 2▲ Sky Vegas skyvegas.com Stars Group 4 24▲ WinBet.bg winbet.bg Win Bet Online 5 10▲ Vera & John Casino verajohn.com Jackpotjoy 6 2▲ JackpotCity Casino jackpotcitycasino.com Bayton 7 3▼ Lapalingo lapalingo.com Rabbit Entertainment 8 1▼ LeoVegas leovegas.com LeoVegas 9 1 ▲ Unibet Casino unibet.com/casino Kindred Group 10 4▼ Mr Green Casino casino.mrgreen.com MRG 11 2▼ Casumo casumo.com Casumo Services 12 12▲ RIZK rizk.com GiG 13 2▼ Jackpotjoy jackpotjoy.com Jackpotjoy 14 1▼ Virgin Games virgingames.com Gamesys 15 3▲ Videoslots videoslots.com Videoslots 16 4▼ Paf paf.com PAF 17 15 ▼ Sunny Player Casino sunnyplayer.com Cherry 18 1 ▲ bet365 Casino casino.bet365.com bet365 Group 19 13▲ BitStarz bitstarz.com Direx 20 25▲ Spin Palace Casino spinpalace.com Bayton 21 5▲ Platin Casino platincasino.com Red Rhino 22 1▲ William Hill Vegas vegas.williamhill.com William Hill 23 71▲ PlayAmo playamo.com Direx 24 48▲ Europa Casino europacasino.com Universe Entertainment Services Malta 25 4▲ bwin Italy Casino casino.bwin.it GVC Holdings 26 4 ▼ William Hill Casino casino.williamhill.com William Hill 27 3▲ Estoril Sol Casinos estorilsolcasinos.pt Estoril-Sol 28 110▲ Frank Casino frankcasino.com Avento MT 29 8▼ William Hill Games games.williamhill.com William Hill 30 22▲ 888 Casino Spain 888casino.es 888 Holdings More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for a FREE trial to see updated top lists.
55 Sponsored by Visit iGamingPocketDirectory.com for more information. Mobile GAMING Top Mobile Casino Portal Sites 2019 Rank Change from2018 Name Website Owner 1 3▲ NonStopBonus.com nonstopbonus.com 2 1▲ Online Casino Reports onlinecasinoreports.com House Tech Ads 3 1▼ FreeSlots.com freeslots.com SimSlots 4 6▲ AskGamblers.com askgamblers.com Catena Media 5 3▲ Online Casino Ground onlinecasinoground.nl 6 1▼ The Big Free Chip List thebigfreechiplist.com 7 8▲ New Free Spins No Deposit newfreespinsnodeposit.com 8 4▲ Casino.org casino.org CG Holdings 9 14▲ Las Vegas Advisor lasvegasadvisor.com Huntington Press 10 77▲ Player Bonuses playerbonuses.co 11 5▼ VegasSlotsOnline.com vegasslotsonline.com 12 11 ▼ NoDepositBonus.cc nodepositbonus.cc 13 No Deposit Kings nodepositkings.com 14 4▲ King Casino Bonus kingcasinobonus.co.uk 15 1▼ Gambling Sites.com gamblingsites.com 16 7▼ Penny-Slot-Machines penny-slot-machines.com 17 10▲ Gamblers Lab gamblerslab.com 18 1▼ Casino Freak casinofreak.com 19 American Casino Guide americancasinoguide.com Casino Vacations Press 20 8▲ Gamble Joe gamblejoe.com 21 8▲ Gambling.com gambling.com Gambling.com Group 22 11 ▼ Wizard of Odds wizardofodds.com Ample Chance Group 23 39▲ Casino.Guru casino.guru 24 10▲ MamaBonus mamabonus.com 25 4▼ PlayCasino.co.za playcasino.co.za 26 58▲ Casino+Bonus casinoplusbonus.com 27 9▲ Latest Casino Bonuses lcb.org Ample Chance Group 28 3▲ Online Casino Reports - Romania onlinecasinoreports.ro House Tech Ads 29 14▲ Quickie Boost quickieboost.com 30 23▼ SlotsUp slotsup.com More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for a FREE trial to see updated top lists.
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Sponsored by 59 Poker Visit iGamingPocketDirectory.com for more information. POKER Industry overview Online poker started gaining momentum over 20 years ago, with the first real-money online cardroom, Planet Poker, going live in 1998. This was the same year that Rounders, a film about high-stakes poker starring Matt Damon and Edward Norton, was released. Then Chris Moneymaker’s 2003 World Series of Poker Main Event victory in Las Vegas from a mere $86 satellite tournament caused a boom of epic proportions and became known in poker circles as the “Moneymaker Effect.” Moneymaker, a previously unknown recreational player who worked as an accountant in Tennessee, beat the field of 839 entrants, up nearly 200 players from 2002, but the craze resulted in a tripling of the field in 2004, up to 2,576 players. By 2006, it reached a record 8,773 players. However, the massive growth was eventually stunted by cheating scandals, fear of bots and general distrust of policing the product, as well as the U.S. market being dealt a near-deadly blow due to the Unlawful Internet Gambling Enforcement Act. After posting global gross gaming yield of $4.99 billion in 2010, that figure fell to $3.61 billion in 2015. But it seems the game is rebounding, with the 2019 World Series of Poker Main Event attracting 8,569 entrants, the second-most in the 50-year history of the event. While in-person poker tournaments display symptoms of improvement, research by the Edison Group shows online poker still represents 5% of the online gambling market. Data released by the EGBA for the European Union echoes that figure. This is behind sports betting, casino games and state-run lotteries. A more detailed look
60 Sponsored by Casino City’s iGaming Pocket Directory Poker Poker POKER INDUSTRY OVERVIEW reveals mixed results from around the globe. In the U.S., New Jersey’s online poker revenue was $1.6 million in October 2019 per the Division of Gaming Enforcement. This is a 0.8% annual decrease and marked the third straight month of lower revenue since July’s conclusion of the World Series of Poker. But hope springs eternal as the legal environment shifts. New Jersey illustrates the importance of shared liquidity player pools, as the WSOP/888 site has seen increased growth in every month since the Multistate Internet Gaming Agreement (MIGA) was signed. This allows players in Delaware, Nevada and New Jersey to play with each other. Meanwhile, other providers that only operate in single states have seen declining numbers. Pennsylvania launched online poker in November 2019 and may sign on the agreement, which should boost revenues given it offers the biggest population of those four states. West Virginia also has legalized online poker, but it’s not yet live and is expected to launch in 2020. Further encouragement comes from France, where online poker in Q3 2019 rose to 65.9 million, up 11.1% year over year, per French regulator, ARJEL. This comes as poker’s share of the gambling market, which includes sports and horse betting but not casino games, fell from 21.8% to 19.1% compared to 2018. Spain’s Directorate General for the Regulation of Gambling reported a GGR of €81.8 million in online poker, representing an increase of 37.05% year over year while accounting for 11.7% of Spain’s online gambling action. It seems the 2017 agreement where France, Italy, Portugal and Spain shared their player pools is paying off. Excerpts from the Spring 2019 report by Poker Industry Pro shed light on revenues for some of poker’s largest providers. The international arm of The Stars Group, which includes PokerStars, brought in $886.6 million. GVC and partypoker made an estimated €137 million in annual net gaming revenue after experiencing a 40% growth from 2017. Meanwhile, 888 Holdings saw its online poker shares fall 37% overall, going from $77.9 million to $49 million. While individual companies may rise and fall, the big picture looks encouraging for poker’s future. The industry appears to be steadily building up its chips in several key markets, though a swift double-up in size appears unlikely in the short term.
Poker MORE PLAYERS, MORE POTENTIAL, TAKE YOUR SEAT Enjoy gambling responsibly. BeGambleAware.org 18+
62 Sponsored by Casino City’s iGaming Pocket Directory Poker Poker Top Poker Operator Sites 2019 Rank Change from 2018 Name Website Owner 1 12▲ Americas Cardroom americascardroom.eu Winning Poker Network 2 2▲ partypoker partypoker.com GVC Holdings 3 888 Poker 888poker.com 888 Holdings 4 2▼ PokerStars pokerstars.com Stars Group 5 Winamax Poker winamax.fr Winamax 6 Global Poker globalpoker.com VGW GP Malta 7 6▼ PokerMatch pokermatch.com Inplace 8 3 ▲ Sky Poker skypoker.com Sky Betting & Gaming 9 1▼ Adda52 adda52.com Gaussian Networks 10 3▼ PokerStars Europe pokerstars.eu Stars Group 11 2▼ JokerBros jokerbros.com Win Group 12 2▼ PokerStars Spain pokerstars.es Stars Group 13 1▼ PokerStars Italy pokerstars.it Stars Group 14 1▲ 888 Poker Spain es.888poker.com 888 Holdings 15 9▲ Unibet Poker unibet.com/poker Kindred Group 16 2▲ PokerStars India pokerstars.in Stars Group 17 3▼ PokerStars France pokerstars.fr Stars Group 18 5▲ 888 Poker Italy 888poker.it 888 Holdings 19 1▲ bet365 Poker poker.bet365.com Win Group 20 9▲ BetOnline Poker betonline.ag/poker CommissionKings 21 2▼ PokerBaazi pokerbaazi.com Baazi Networks 22 6▼ TheSpartanPoker thespartanpoker.com Quadrific Media 23 11 ▲ Khelo365 khelo365.com K365 Web Assets 24 7▲ WSOP.com - New Jersey wsop.com Caesars Entertainment 25 8▼ PokerStars Portugal pokerstars.pt Stars Group 26 4▼ Gudang Poker gudangpoker.com 27 79▲ PokerStars Sweden pokerstars.se Stars Group 28 2▼ PokerStars Greece pokerstars.gr Stars Group 29 1▼ Full Tilt fulltilt.com Stars Group 30 5▲ Than Poker thanpoker.com IDNPLAY More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for a FREE trial to see updated top lists.
63 Sponsored by Poker Visit iGamingPocketDirectory.com for more information. Top Poker Portal Sites 2019 Rank Change from 2018 Name Website Owner 1 Poker News pokernews.com iBus Media 2 GipsyTeam gipsyteam.ru 3 PokerStrategy.com pokerstrategy.com Playtech 4 TwoPlusTwo.com twoplustwo.com Two Plus Two 5 3▲ Card Player cardplayer.com Card Player Media 6 1▲ Cardschat cardschat.com CC Internet Media 7 2▼ Shark Scope sharkscope.com CJM Solutions 8 4▲ clubpoker clubpoker.net Studio W Agency 9 2 ▲ PokerListings pokerlistings.com Net Gaming Europe 10 3▲ PocketFives.com pocketfives.com Rical 11 2▼ The Hendon Mob Poker Forum thehendonmob.com Mediarex 12 2▲ Poker Pro Labs pokerprolabs.com 13 8▲ NLOP - National League of Poker nlop.com SG Digital 14 1▲ UpSwing Poker upswingpoker.com 15 10▲ EducaPoker educapoker.com Aureka Internet 16 6▼ OPR - Official Poker Rankings officialpokerrankings.com 17 5 ▲ Poker Atlas pokeratlas.com Overlay Gaming 18 12▼ HighStakes DB highstakesdb.com 180Vita 19 5▲ PokerNet.dk pokernet.dk RakeTech 20 8 ▲ AssoPoker assopoker.com Keiem 21 1▼ Academy Poker academypoker.ru Creacept 22 6▼ PokerTube pokertube.com 180Vita 23 6▼ Pokeroff pokeroff.ru 24 6▼ PokerStars School pokerstarsschool.com Stars Group 25 9 ▲ Float The Turn floattheturn.com 26 Pokeristby pokeristby.ru 27 4▼ UAPoker Info uapoker.info 28 1▲ Poker Academie poker-academie.com Ludik Factory 29 22▲ PekarStas pekarstas.com 30 14▲ Kelbet kelbet.com Pull Media More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for a FREE trial to see updated top lists.
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