BINGO 52 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING MOBILE GAMING INDUSTRY OVERVIEW People all over the world continue to show an increased appetite for using their mobile devices for internet access. Time spent on smartphones was poised to overtake PCs in 2019, with users spending three hours and 22 minutes per day on one’s smartphone compared to three hours and 19 minutes on PC, laptop or tablet. Leaps in technology will aid further growth, as fifth-generation technology, known as 5G, will increase data speeds and the potential within each device. This means a better gaming experience, swifter access for advertisers, and more. As a result, the World Advertising Research Center published that 72.6% of internet users will only use smartphones for access by 2025. In 2019, over 1.2 billion people accessed the internet from their smartphones per data estimates from Pixel Union. The same study showed 81% of Americans owning a smartphone, with mobile phones also overtaking television as far as minutes of attention spent goes in the U.S. The China Internet Network Information Center revealed that 97.5% of Chinese internet users gain access via mobile device. The mobile gaming market is also experiencing precipitous growth, going up by a projected 19.8% per Global Industry Analysts. Positioned to reach $215.9 billion by 2025, the mobile gaming industry demands attention. For many online gaming operators, the majority of revenue generated comes through mobile devices. Online Gambling Quarterly reported that 61% of gambling operators’ revenue is from mobile channels. Furthermore, data from iovation, a financial transaction security service, revealed that 70% of online gambling transactions occur via mobile. The U.K. Gambling Commission reports 55% of online gamblers had used a mobile phone or tablet in 2018, up from 51% in 2017. In the U.S., these numbers should grow as the iGaming market continues
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