72 Sponsored by Casino City’s iGaming Pocket Directory Sports Betting joint venture with casino giant MGM, which recently entered into an agreement with Yahoo Sports as well. As of December 2019, over a dozen states were offering regulated sports betting. Of those states, only Indiana, Iowa, New Jersey, Nevada, Oregon, Pennsylvania, Rhode Island and West Virginia allowed full-fledged mobile sports betting, with Mississippi offering it exclusively from casino premises. The future appears bright in the U.S. for operators and punters alike, as H2 Gambling Capital estimates that sports wagering will be offered in 32 states by 2030, with gross win figures reaching $8.42 billion. It’s not difficult to envision more success on the horizon, as states currently caught in regulatory limbo have lots to offer. For example, Illinois signed sports wagering into law on June 2019, but the Illinois Gaming Board hasn’t approved regulations. Should that happen, Global Market Advisors estimates their sports betting market to land $5.2 billion worth of wagers by 2023. For context, Nevada’s 2023 estimate sits around $5.5 billion. Mobile accessibility for sports wagering is a critical piece of infrastructure for betting, with advancements in geofencing and regulation protocol helping ensure consumer safety outside the casino. Pennsylvania reported 82.4% of its sports betting handle came through online channels, with New Jersey reporting 85.5%, while neighboring New York has no mobile component. New York brought in $2.2 million in October 2019 through its seven approved casinos, but none of them serve the New York City metro area. In May 2019, FanDuel Sportsbook estimated that 25% of its New Jersey action was coming from New Yorkers crossing the border. The online sports betting scene is projected to grow towards the 90% mark according to gaming executives at the 2019 East Coast Gaming Congress. As the market continues to mature and technological advances are made, the convenience of a sportsbook in one’s hand will solidify its standing. Conveniently making bets in one’s hand mirrors the increasing trend of in-play wagering. Spain reported that 55.92% of its online sports bets came via in-play wagers, while New Jersey cited the percentage of in-play bets taken on NBA games jumped from 33% in December 2018 to 50% by March 2019. Meanwhile, eSports is blossoming into a mature industry through increasing awareness, viewership, platforms and more. Awareness sat around 800,000 in 2015, with that figure reaching 1.43 billion in 2018. As a result, viewership has sharply risen, SPORTS BETTING INDUSTRY OVERVIEW
RkJQdWJsaXNoZXIy NDIzMTA=