74 Sponsored by Casino City’s iGaming Pocket Directory Sports Betting SPORTS BETTING INDUSTRY OVERVIEW increasing from 335 million in 2017 to 380 million in 2018. That number is predicted to hit 557 million by 2021, according to Newzoo. As a result, global eSports revenues are slated to hit $1.1 billion in 2019, with brand investments comprising 82% of that total through advertising, sponsorship and media rights. The region most responsible will be North America, generating an estimated $409 million in 2019, per Newzoo. That study also projects that total global eSports revenues could reach $1.8 billion by 2022 with a 22.3% CAGR. Any fears regarding the fantasy sports market shrinking as legalized sports betting grew in the U.S. have quieted. The product is evolving with single-game DFS, blending traditional sports betting with fantasy sport formats. The U.S. is responsible for the majority of the worldwide fantasy sports market, with a 58% market share as of 2017 and 19% of U.S. adults participating in some form of fantasy sports per a 2019 Ipsos study for the Fantasy Sports Gaming Association. Ipsos also found that 87% of fantasy players are playing more, or the same amount, compared to the previous year. They reported a similar rate of 84% for sports bettors, as both markets continue to grow as betting becomes more mainstream. Additionally, 61% of respondents stated they participate in both fantasy sports and sports wagering. When one specifically analyzes New Jersey, where legal avenues for both fantasy sports and sports betting are prominent, 52% of sports bettors reported playing more fantasy sports over the past year. Fears that one might cannibalize the other appear quashed, while the converse proves true. These complementary industries may feed off each other and help the global fantasy sports market reach the $33.2 billion estimate at the end of 2025 that was reported in 2018. With the sports betting world orbiting events, pinpointing revenue opportunities becomes easier for operators, affiliate programs and affiliates to do. Dates for sporting events are often set over a year in advance, which leaves ample time to strategize and implement plans tailored to each one.
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