9 Visit iGamingPocketDirectory.com for more information. BINGO Sponsored by The international online bingo market continues to evolve. Per studies by the Edison Group, online bingo represented 4% of the overall online gaming market in 2018, with a market worth estimated to reach $279.8 billion by 2023, according to H2 Gambling Capital. Playing online bingo is appealing to many demographics, with all generations enjoying the prevalent social element and the ease of play through smart devices. The latter is important to note, as the number of physical bingo premises throughout the U.K. are down 1% in 2019 alongside a 0.5% slip in Gross Gaming Yield (GGY) to £677 million, according to the U.K. Gambling Commission. Meanwhile, the number of bingo licenses granted by the UKGC increased to 237 as of November 2019. Online bingo, much like online poker, must deal with the regulatory impact of ring-fenced player pools. While this limits the liquidity of its prize pools, it assists in fostering the social element. Players will be from the same countries or regions as a result, leaving fewer communicative or cultural boundaries in lobbies. It’s this social element that has helped bingo operators navigate economic downturns and new regulations within each country with relative ease compared to online poker. Online bingo players often find themselves interacting with presenters, players and themes that reflect their own experiences. Still, the smartphone and improving technology is an undeniable driving force. Microgaming’s Chief Commercial Officer, Jean-Luc Ferrière said in an interview with Casino Beats, “Larger screens, more powerful GPUs and faster networks provide greater scope to create increasingly immersive and graphically rich gaming environments.” Many successful online bingo rooms find ways to forge their players into a BINGO INDUSTRY OVERVIEW
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