46 Sponsored by Casino City’s iGaming Pocket Directory Live Dealer L IVE DEALER INDUSTRY OVERVIEW When it comes to choosing a live dealer online casino at which to play, players generally consider three factors: quality of the video feed, ability to understand the dealers and an easy interface. If a player can easily understand the dealer when she speaks and the video feed is good, it greatly increases the chances that the player will deposit at that site. When gameplay accurately represents what players have grown accustomed to in casinos, players believe in the product and are more likely to play it. A growing trend is seeing brick-and-mortar casinos placing video cameras above their popular roulette tables. Players with internet access can look in at tables from casinos across the world and gambling along with the action. Online Casino City lists European Roulette from the Dragonara Casino as the most popular of these game types. Many of the largest online casino operators in the industry not only offer a live dealer option for their players, but they provide branded studios with tables and dealers that feature the casino’s colors, logos and more. Not only does this increase brand awareness, but it creates a deeper bond with the player and forges a sense of security that the gameplay isn’t being rerouted beyond the casino. All of this led to the largest live dealer provider, Evolution, reporting revenues of €115.1 million in Q1 2019, an increase of 45% compared to Q1 2019, €128.3 million in Q2 (up 50%) and €140 million in Q3 (up 48%). Alongside traditional games such as 3 Card Poker and Sic Bo, Evolution introduced Live Craps in 2020 and has provided popular non-traditional casino games like Football Studio, where a card game is linked to a live match being played and the presenter provides commentary. Also in 2020, Evolution signed deals with FanDuel, Rush Street Interactive and Unibet to offer its Live Casino product to players in the U.S. With the advancement in technology assisting its heightened popularity, it’s no wonder that live dealer games continue to be deployed by an increasing amount of reputable casinos.
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