Casino City's iGaming Pocket Directory - 2021 Edition

2021 Edition iGAMING POCKET DIRECTORY Your Guide to the iGaming Industry Casino City’s A Casino City Press Publication CasinoCityPress.com u iGamingPocketDirectory.com Your Guide to the iGaming Industry O f f i c i a l d i r e c t o r y s p on s o r

J O I N A B U S I N E S S A T T H E TO P O F I T S G A M E Enjoy gambling responsibly. BeGambleAware.org 18+

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4 Sponsored by Casino City’s iGaming Pocket Directory Istpaolynsor directory SPONSORS Publication Sponsor Bookmark Sponsor Industry Suppliers Sponsor Licensing Solutions Sponsor Trade Publications Sponsor Trade Shows & Conferences Sponsor Published by: Casino City Press 33 Needham Street Newton, Massachusetts 02461 Tel: +1.617.332.2850 Fax: +1.617.964.2280 President & CEO: Michael Corfman Managing Editor: Gary Trask Associate Editor: Nick Mariano Marketing Director: Andrea Mullaney Advertising Sales: Maria Florides Lisa Pasquarosa Anthony Telesca Copyright © 2021 by Casino City Press. All rights reserved. Published by Casino City Press. All rights reserved under international and Pan-American Copyright Conventions. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Casino City ® is a registered service mark of Casino City Press. ISBN 978-1-60627-168-1 Printed in the United States of America First printing March 2021

Dear iGaming Industry Professional, At Casino City we pride ourselves on providing a wide array of outstanding publications covering every aspect of the gaming industry. Our mission is to earn your trust as the most respected source of gaming industry information in the world. Our gaming directories, market research publications and database subscription services give you the facts, figures and market analysis tools you need to successfully conduct business in the industry. With current property profiles and statistics; local, regional and worldwide gaming market details; key player profiles; and executive contacts, Casino City’s publications offer information essential to every gaming executive, supplier and analyst. Sincerely, Michael A. Corfman President & CEO TABLE OF CONTENTS Sponsor Directory Advertiser Index 4 6 GAME VERTICALS 8 Bingo Top Bingo Operator Sites Top Bingo Portal Sites Casino Top Casino Operator Sites Top Casino Portal Sites Games Top Games Operator Sites Top Games Portal Sites Live Dealer Lottery Mobile Gaming Top Mobile Casino Operator Sites Top Mobile Casino Portal Sites Poker Top Poker Operator Sites Top Poker Portal Sites Sports Betting Top Sports BettingOperator Sites Top Sports Betting Portal Sites 8 12 13 15 19 20 35 38 39 44 49 53 56 57 60 64 65 68 73 74 INDUSTRY SUPPLIERS 79 Affiliate Marketing Associations Licensing Solutions Payment Solutions Regulatory, Compliance & Licensing 80 82 41 83 84 TRADE PUBLICATIONS 86 TRADE SHOWS & CONFERENCES 90

6 Sponsored by Casino City’s iGaming Pocket Directory advertiser index ADVERTISERS $ 1xBet 1xSlots 14, 23, 47, 58, 66 75-76 24-26, 58 A AffiliateINSIDER AFFMore APCW 80-81 23 82 B bet365 bet365 Bingo Bet365 Casino Bet365 Games bet365 Live Casino bet365 Mobile Gaming bet365 Poker bet365 Sports Betting Betting on Sports Europe InsideFrontCover 11, 14 17, 22 40 47 59 63, 67 71, 78 91 C Casino City Press Casino Web Scripts CasinoBeats Summit 7, 87 26 91 E Evolution Gaming 48 F Fast Offshore 42-43, 84 Back Cover G Global Gaming Business Global Gaming Expo GPWA GPWA Times 88-89 92-93 82 87 H Help2Pay 83 I ICE London iGamingDirectory.com iGamingSuppliers.com iGB Affiliate Amsterdam iGB Affiliate London iGB Live! 92 7 85 94 92 94 L LottoElite 52 M MondoGaming MyShare Partners 76-77 21, 27 N NetEnt 27 R Red Tiger 28 S Safe Affiliate Programs SBC Summit Barcelona SBC Summit LatinoAmerica SBC Sumit North America SiGMA SiGMA Africa SiGMA Americas SiGMA Asia SiGMA Europe 28-29 94 96 95-96 Inside Back Cover 97 97 98 98 T Twin Affiliates 30-32 V VistaGaming Affiliates 33-34

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9 Visit iGamingPocketDirectory.com for more information. BINGO Sponsored by The international online bingo market continues to evolve. Per studies by the Edison Group, online bingo represented 4% of the overall online gaming market in 2018, with a market worth estimated to reach $279.8 billion by 2023, according to H2 Gambling Capital. Playing online bingo is appealing to many demographics, with all generations enjoying the prevalent social element and the ease of play through smart devices. This is increasingly important in an era where the COVID-19 pandemic has closed physical bingo halls. According to the U.K. Gambling Commission, GGY for nonremote bingo decreased by 5.7% from 674.4 million to 635.9 million between periods April 2018-March 2019 and April 2019-March 2020. But remote bingo GGY had a modest gain of 0.5%, going from 175.9 million to 176.8 million across the same periods. Meanwhile, the number of bingo licenses granted by the UKGC decreased from 237 as of November 2019 to 216 as of January 2021. Online bingo, much like online poker, must deal with the regulatory impact of ring-fenced player pools. While this limits the liquidity of its prize pools, it assists in fostering the social element. Players will be from the same countries or regions as a result, leaving fewer communicative or cultural boundaries in lobbies. It’s this social element that has helped bingo operators navigate economic downturns and new regulations within each country with relative ease compared to online poker. Online bingo players often find themselves interacting with presenters, players and themes that reflect their own experiences. Still, the smartphone and improving technology is an undeniable driving force. Microgaming’s Chief Commercial Officer, Jean-Luc Ferrière said in an interview with Casino Beats, “Larger screens, more powerful GPUs and faster networks provide greater scope to create increasingly immersive and graphically rich gaming environments.” BINGO INDUSTRY OVERVIEW

10 Sponsored by Casino City’s iGaming Pocket Directory BINGO BINGO INDUSTRY OVERVIEW Many successful online bingo rooms find ways to forge their players into a community. Jackpotjoy launched its Chat-O-Vision feature in 2016, featuring broadcasts with live chat hosts who react to what players are typing in real time. They also present content oriented around entertainment, such as comical challenges for the hosts to attempt in “Host Dares Wins.” These types of promotions also play well in social media, which is growing into a key marketing avenue for online bingo. Data from YouGov, a global public opinion and data company, states the most likely age group to play online bingo are aged 25-to-34 at 28% of the player pool, just ahead of ages 35-to-44 at 26%. Within the 25-to-34 group is a 62% female majority, a rarity within gambling demographics. In the U.K., more than 28% of people between the ages of 25 and 34 play online bingo games, while the percentage of people between 35 and 44 years that enjoy the game is 26%, according to Retail Insider. WhichBingo conducted a player survey in 2018 and found an 88% female player response. The same survey hammered home the critical nature of tailoring one’s site to the mobile experience, showing just 12% of players using a desktop, whereas phones led the way at 57%. The game of bingo hasn’t changed much since its Italian inception nearly half a millennia ago, but online operators continue to innovate and embrace evolving technology in order to give today’s online bingo a modern feel as the market shifts towards remote play.

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12 Sponsored by Casino City’s iGaming Pocket Directory BINGO Top Bingo Operator Sites 2020 Rank Change from 2019 Name Website Owner 1 Tombola tombola.co.uk Tombola International 2 Mecca Bingo meccabingo.com Rank Group 3 1▲ Heart Bingo heartbingo.co.uk Gamesys 4 1▼ Buzz Bingo buzzbingo.com Buzz Group 5 1▲ Sky Bingo skybingo.com Sky Betting & Gaming 6 1▼ Gala Bingo galabingo.com Entain 7 1▲ Tombola - Italy tombola.it Tombola International 8 26▲ MrQ mrq.com LindarMedia 9 2▼ Botemania botemania.es Jackpotjoy 10 5▲ Kitty Bingo kittybingo.com Daub Alderney 11 1▼ Tombola - Spain tombola.es Tombola International 12 2▲ BingoLotto bingolotto.se Folkspel 13 Unibet Bingo unibet.com/bingo Kindred Group 14 6▲ Foxy Bingo foxybingo.com Entain 15 6▼ The Sun Bingo sunbingo.co.uk News Group Newspapers 16 3▲ YoBingo yobingo.es QSB Gaming 17 33▲ Cheeky Bingo cheekybingo.com Entain 18 22▲ Costa Bingo costabingo.com 888 Holdings 19 8▼ BingoBilly bingobilly.com Double B. Invest 20 8▼ Bingo.com bingo.com Kindred Group 21 5▼ William Hill Bingo bingo.williamhill.com William Hill 22 4▼ BingoMania bingomania.com 23 6▼ Lucky Pants Bingo luckypantsbingo.com Daub Alderney 24 6▲ Butlers Bingo butlersbingo.com Broadway Gaming 25 bet365 Bingo bingo.bet365.com bet365 Group 26 1▲ Wink Bingo winkbingo.com 888 Holdings 27 3▼ Paddy Power Bingo bingo.paddypower.com Flutter 28 6▼ Playbonds playbonds.com PlayBrands Group 29 17▲ 888 Ladies 888ladies.com 888 Holdings 30 1▼ Gioco Digitale Bingo bingo.giocodigitale.it Entain More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for FREE access to see updated top lists.

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16 Sponsored by Casino City’s iGaming Pocket Directory Casino Gambling’s popularity is growing due to numerous factors, such as the spread of global internet, the proliferation of computers and smartphones, as well as increased legalization in key markets like the Asian Pacific region and the U.S. The COVID-19 outbreak has forced a shift in online gambling with the land-based sector heavily limited or shut down during much of 2020. The online gambling market was valued at $53.7 billion in 2019 with an expected CAGR of 11.5% from 2020 to 2027, according to a study by Grand View Research. The European Gaming and Betting Association (EGBA) said online gaming revenue across the EU-27 and U.K. markets as forecasted to rise from €24.5 billion in 2019 to €26.3 billion in 2020. In 2018, mobile devices accounted for 64.4% of the online global gambling market, with advances in technology and the industry’s embracing mobile-responsive pages encouraging users, per Adroit Research. While the EGBA cited just 45.6% of gambling utilized mobile devices in 2020, it expected mobile to become the primary platform in the EU by 2022 and reach a 58.2% share in 2025. Another positive indicator for online gambling can be found in the U.K., with the UKGC reporting that remote gambling overtook its land-based counterpart for the period of April 2019-March 2020. It rose to 39.9% of the country’s market with an increase in GGY of 8.1% to £5.7 billion, marking the first time that the British market had remote gambling as its largest combined sector by GGY. Per the EGBA, 2019 saw just Sweden and Denmark with a majority of its gambling activity occurring remotely, with Sweden at 58.8% and Denmark at 54.6%. CAS INO INDUSTRY OVERVIEW

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Sponsored by 18 Casino City’s iGaming Pocket Directory Casino In the U.S., New Jersey’s maturing sports betting market helped the state hit $970 million in online wagering revenue in 2020, more than doubling the $482 million from 2019. That 101% rise reflects factors such as casinos being shut down, gamblers not feeling comfortable returning to casinos upon reopening and continued spillover from New York’s market. Another appealing facet of online casinos worldwide is how rapidly they can provide new offerings for players. Whether it’s a new catalog of slot games, bonus offers, adding a widely-used payment provider or cryptocurrency or faster payouts, online casinos can swiftly tailor their configuration to reflect the desired audiences. Online video slots reign as the most popular online casino game, but that hasn’t stopped new ideas from flowing. Popular new mechanics, innovations and marketing have helped guide slots to lofty heights. There’s Big Time Gaming’s Megaways, which offer 117,649 ways to win on any spin and has been licensed to several other providers to utilize for their own games. Also gaining traction are Bonus Buys, where players can directly buy into the slot’s Bonus Round for a fixed cost rather than waiting to win entry via scatter symbols. Combine those newer features with fan-favorite progressive jackpot games, like Microgaming’s Mega Moolah, and it’s no surprise to see online slots with a stranglehold on the sector. Mega Moolah still holds the Guinness World Record for the largest online jackpot paid, with a €18.9 million jackpot on a 75-cent bet on 28 September 2018. It also paid out a €14.2 million jackpot in August 2020, marking the single biggest jackpot ever won in a Swedish online casino. As of August 2020, over €1.2 billion has been paid out by Microgaming’s progressive jackpot network. A rise in streaming interest has also helped drive traffic to online casinos, as the slots category is a top 25 game on Twitch. Online slot streamers racked up 14,715,738 viewer hours across December 2020 per Twitchmetrics.net. The streamers benefit from affiliate revenue, while casinos and slot providers gain market exposure. Online casino gaming also benefits from offering improved live table games that bring a social element to the experience. Players may chat with dealers or other players, while receiving timely live support if needed. Side bets and promotional contests are staples now, supplying veteran players with additional prizes on top of the conventional deposit and free spin offers. CAS INO INDUSTRY OVERVIEW

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36 Sponsored by Casino City’s iGaming Pocket Directory games games INDUSTRY OVERVIEW With the pandemic ravaging the globe for most of 2020, consumers had to adapt to a “new normal” as lockdowns forced most people to stay home. As a result, mobile devices, which have grown tremendously in influence for the last two decades, became even more significant in people’s lives. Mobile devices became many people’s connection to the outside world and became the primary tool for education, employment, and entertainment among many others. As a result, total global app spending from both the Apple App Store and Google Play reached a combined $111 billion in 2020, a 30% increase from 2019’s global app spending, according to data presented by Trading Platforms. Newzoo projects that consumer spending on games will grow to $217.9 billion by 2023, as population increases, technological advances and swifter internet speeds help build the industry up. Within that market, the overall social gaming market was estimated to be $17.6 billion of revenue, per ReportLinker’s Global Social Gaming Industry report from July 2020. The broadening reach of social media has bolstered the gaming market, with cooperative aspects, chat rooms and more, aiding its growth. Over 70% of the 100 casinos surveyed reported that they plan to integrate skill-based games in the future, according to a survey by Synergy Blue. They also found that 67% of respondents cited appealing to a younger generation of gambler as their aim with skill games, which tend to be more immersive. But slot-style games remain popular, with items such as Moon Active’s Coin Master generating $1.1 billion for 2020 per Sensor Tower.

37 Sponsored by Visit iGamingPocketDirectory.com for more information. games games INDUSTRY OVERVIEW Games have been present in our society for as long as we can account for. Popular options such as backgammon, checkers, chess and Go have been played for millennia. Board games, such as Monopoly, Reversi and Scrabble, have been staples for decades. Prior to the internet linking our computers, being able to play on one’s machine offered a new gaming experience. As internet access caught on, people began to play each other in a widening gaming genre that grew as fast as developers could work. Players were trying their hand with simple, casual games that they’ve enjoyed for years, as well as mastering new, complex ones. Several groups stepped into that market. Alongside computers, there were standalone consoles as well as handheld devices that provided ways to play video games against each other. Developers built virtual worlds that spawned massive multiplayer online games such as World of Warcraft and Runescape. The games industry was loose and pushing well past old boundaries. The old disadvantages of limited computing power were growing into advantages as technology progressed and internet accessibility spread. As a result, mobile and social gaming would explode. With growing smartphone adoption rates, playing social and casual games became a societal norm. Despite storage and memory limits, mobile games are constantly improving with graphics, performance and gameplay. Young and old generations alike are embracing their phones. According to App Annie, 2020 had an estimated $112 billion in mobile gross consumer spend, with $81 billion coming via games. Games such as Angry Birds, Candy Crush and Clash of Clans had promotional content everywhere, with retail merchandise appearing as holiday gifts. Playing social and casual games on mobile devices became a normal part of life. All-in-all, the social gaming market continues to grow alongside the general population, use of social media, internet accessibility, improved smartphones and cross-marketing platforms. Providers have done well to integrate modern trends into their plans and revenues are soaring. While casual gaming enjoys this renaissance, people’s interest in real-money games sites is progressing as well. Rummy Circle and Worldwinner remain the most popular per Casino City’s iGamingDirectory.com, with other sites such as Tombola Arcade and 999Dice rising in 2020. Real-money gaming sites serve a dual purpose. For the player, those who prefer playing games in a competitive environment with money on the line get their channel. For the operators, these games provide a gateway to other forms of real-money gaming, allowing several opportunities to convert players into customers of other verticals.

38 Sponsored by Casino City’s iGaming Pocket Directory games Top Games Operator Sites 2020 Rank Change from 2019 Name Website Owner 1 Rummy Circle rummycircle.com Play Games24x7 2 GameDuell gameduell.com GameDuell 3 WorldWinner worldwinner.com GSN 4 2▲ Tombola Arcade tombolaarcade.co.uk Tombola International 5 Junglee Rummy jungleerummy.com Junglee Games 6 1▲ Bitsler bitsler.com Oyine 7 3▲ Rummy Passion rummypassion.com Passion Gaming 8 Zigiz.com zigiz.com Gembly 9 2▲ Classic Rummy classicrummy.com OpenPlay Technologies 10 1▼ Primedice primedice.com Crypto Gambling Foundation 11 3▲ 999Dice.com 999dice.com 12 KhelPlayRummy khelplayrummy.com Sugal & Damani Enterprises 13 2▲ GameColony.com gamecolony.com GameColony 14 1▼ BitKong bitkong.com BitKong 15 1▲ Adda52rummy adda52rummy.com Gaussian Networks 16 1▲ Mahjong Time mahjongtime.com Mahjong Time 17 13▼ Ace2Three a23.com Head Infotech 18 2▲ Lapak303 303lapak.asia 19 3▲ PlayRoyal playroyal.com Go Win Club 20 1▼ Igrun igrun.com Overcan 21 Just-Dice.com just-dice.com 22 1▲ Quizando quizando.com Web Matters 23 5▼ BitDice bitdice.me BitDice 24 6▲ RummyMillionaire rummymillionaire.com Junglee Games 25 Raceclubs.com raceclubs.com Kiron 26 1▲ Sitago sitago.com 27 1▼ DORA Mahjong doramahjong.com Mahjong Logic 28 4▼ Bunga 365 bunga365.com WYZ Games India 29 Funwin funwin.co.uk Funworld 30 2▲ Backgammon Masters backgammonmasters.com JD Lucky Skill More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for FREE access to see updated top lists.

39 Sponsored by Visit iGamingPocketDirectory.com for more information. games Top Games Portal Sites 2020 Rank Change from 2019 Name Website Owner 1 Notitimba notitimba.com 2 Sweepstakes Advantage sweepsadvantage.com 3 1▲ BrainKing brainking.com 4 1▼ Concours Du Net concours-du-net.com 5 JeuxdeCartes jeuxdecartes.net Better Collective 6 31▲ PKV Games pkvgamesmu.biz 7 2▲ Kaartspellen Online kaartspellen-online.nl Grumble Savings 8 2▼ Horse Racing Buzz horseracingbuzz.net BuzzNet 9 2▼ Chicagopoint.com chicagopoint.com 10 SBGF sbgf.se 11 3▼ Marathon Bet azbet.com 12 1▼ GammonLife gammonlife.com 13 2▲ Casino en Ligne Francais 1-casinosenligne.com 14 4▲ SkillGames Zone skillgames.zone 15 1▲ Gammoned.com gammoned.com 16 2▼ Tavli Info.gr tavliinfo.gr 17 House of Rummy houseofrummy.com Topboss Group 18 5▼ Skills Gambling skillsgambling.com 19 2▲ The Mahjong Guide the-mahjong-guide.com Webolab 20 Pasjans Online pasjansonline.nl 21 2▼ OnlineBackgammon.org onlinebackgammon.org 22 5▲ The Backgammon Guide the-backgammon-guide.com Webolab 23 1▲ Online Hearts onlinehearts.org Half Cubed 24 4▲ BitcoinDice bitcoindice.net 25 16▲ Virtual Sports World virtualsportsworld.com 26 1▼ Deal Or No Game dealornogame.com 27 4▼ Rummy Online rummyonline.com 28 2▼ BGprime.com bgprime.com 29 4▲ Fortnite Tracker fortnite.com.es 30 13▲ Jeux de hasard jeuxdehasard.be More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for FREE access to see updated top lists.

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45 Sponsored by Visit iGamingPocketDirectory.com for more information. Live Dealer Live dealers help create a connection between physical and online casinos. The games give online players the feeling of being at the physical tables all while offering the convenience and ease of play found in the online gambling sphere, as well as a more entertaining and engaging player experience. In turn, the number of live dealer sites has spiked. Casino City’s comprehensive directory lists 2,026 sites offering live dealer play as of December 2020, more than quadruple the number from 2014. Online players gain a layer of trust with live dealers, as one can see cards being dealt or balls being spun as opposed to traditional RNG play. Being able to interact with the dealers and often fellow players at the table, creates an enhanced social element that echoes the brick-and-mortar experience as well. The online component also lifts most physical limitations, as some games allow for unlimited players to join at once compared to a set amount of seats at casinos. These dynamics blend with the innovation of new technologies such as dedicated studios with special effects to create games that couldn’t exist at physical casinos. Several live dealer games feature green screens, overlays and sound effects that enhance the gameplay. While live dealer play offers several advantages, the gameplay itself will be slower than traditional RNG games. Computers can shuffle decks and deal in the blink of an eye. The cost of being able to see the action unfold is fewer hands per minute. L IVE DEALER INDUSTRY OVERVIEW

46 Sponsored by Casino City’s iGaming Pocket Directory Live Dealer L IVE DEALER INDUSTRY OVERVIEW When it comes to choosing a live dealer online casino at which to play, players generally consider three factors: quality of the video feed, ability to understand the dealers and an easy interface. If a player can easily understand the dealer when she speaks and the video feed is good, it greatly increases the chances that the player will deposit at that site. When gameplay accurately represents what players have grown accustomed to in casinos, players believe in the product and are more likely to play it. A growing trend is seeing brick-and-mortar casinos placing video cameras above their popular roulette tables. Players with internet access can look in at tables from casinos across the world and gambling along with the action. Online Casino City lists European Roulette from the Dragonara Casino as the most popular of these game types. Many of the largest online casino operators in the industry not only offer a live dealer option for their players, but they provide branded studios with tables and dealers that feature the casino’s colors, logos and more. Not only does this increase brand awareness, but it creates a deeper bond with the player and forges a sense of security that the gameplay isn’t being rerouted beyond the casino. All of this led to the largest live dealer provider, Evolution, reporting revenues of €115.1 million in Q1 2019, an increase of 45% compared to Q1 2019, €128.3 million in Q2 (up 50%) and €140 million in Q3 (up 48%). Alongside traditional games such as 3 Card Poker and Sic Bo, Evolution introduced Live Craps in 2020 and has provided popular non-traditional casino games like Football Studio, where a card game is linked to a live match being played and the presenter provides commentary. Also in 2020, Evolution signed deals with FanDuel, Rush Street Interactive and Unibet to offer its Live Casino product to players in the U.S. With the advancement in technology assisting its heightened popularity, it’s no wonder that live dealer games continue to be deployed by an increasing amount of reputable casinos.

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50 Sponsored by Casino City’s iGaming Pocket Directory lottery lottery INDUSTRY OVERVIEW Lotteries have produced billions of dollars in revenues while awarding prizes worth further billions. The blueprint for a lottery is straightforward: One purchases a ticket, with each ticket yielding an equal chance of winning. Some games offer buyers the chance to select their numbers, while others come as scratch cards that feature predetermined values. Many popular lotteries wind up supplying its winners with life-changing sums, with several grand prizes crossing into the millions. While some country’s governments oppose the lottery, many embrace the game and feature both national and state-run games that sometimes share player pools and create exorbitant prizes. The global lottery market is forecasted to grow by $30.12 billion with a CAGR of nearly 6% by 2024, according to Market Reports. This is largely on the backs of regions in North America, Europe and Asia. Despite the multibillion-dollar market, mobile and online avenues to lottery ticket sales remain limited in favor of retail shops. These regulations are reflected well in the U.S., where 45 states offer some form of lottery, though only a dozen offer online sales or subscriptions. The online lottery sector is small, but growing. While Online Casino City’s database listed only 250 at the end of 2020, that’s up from 214 in 2015. The global online lottery market is estimated at $7.1 billion for 2020 and projected to hit $11.1 billion by 2027, growing at a CAGR of 6.6% in that 2020-27 window, per research from Global Industry Analysts.

Sponsored by games 51 Visit iGamingPocketDirectory.com for more information. lottery lottery INDUSTRY OVERVIEW For both affiliates and operators, the online lotteries business presents its own challenges. With heavy regulation and plenty of demand, lottery organizations must remain flexible and consistent. Success within the lottery industry relies on volume given how the average lifetime player value of a lottery customer is much lower than the value of a casino or poker player. Strict regulations require constant monitoring and can present barriers to enter the market. Various levels of government, whether state, provincial or federal, provide fierce overwatch of their rights to run them, especially because they represent a critical funding tool for many government-backed programs. Still, lotteries around the globe are making their way online. To combat the customer base’s aging curve, operators must appeal to younger demographics who skew towards the mobile and online channels. This will be key in the battle for emerging player markets as other types of online gambling become more accessible.

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BINGO 54 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING MOBI LE GAMING INDUSTRY OVERVIEW People all over the world continue to show an increased appetite for using their mobile devices for internet access. The COVID-19 pandemic has created a greater reliance on our devices to connect us with our social circles, jobs, as well as entertainment. According to App Annie, monthly time spent on mobile apps grew 25% year-over-year in Q3 2020. That’s over 180 billion hours of screen time in July, August and September 2020. Leaps in technology will aid further growth, as fifth-generation technology, known as 5G, will increase data speeds and the potential within each device. This means a better gaming experience, swifter access for advertisers and more. As a result, the World Advertising Research Center published that 72.6% of internet users will only use smartphones for access by 2025. In 2019, over 1.2 billion people accessed the internet from their smartphones per data estimates from Pixel Union. The same study showed 81% of Americans owning a smartphone, with mobile phones also overtaking television as far as minutes of attention spent goes in the U.S. The China Internet Network Information Center revealed that 97.5% of Chinese internet users gain access via mobile device. The mobile gaming market is also experiencing precipitous growth, with revenue rising to $77.2 billion in 2020, a projected 13.3% climb per Newzoo. Positioned to reach $215.9 billion by 2025, the mobile gaming industry demands attention. For many online gaming operators, the majority of revenue generated comes through mobile devices. Online Gambling Quarterly reported that 61% of gambling operators’ revenue is from mobile channels.

Sponsored by Mobile GAMING 55 Visit iGamingPocketDirectory.com for more information. BINGO MOBI LE GAMING INDUSTRY OVERVIEW Furthermore, data from iovation, a financial transaction security service, revealed that 70% of online gambling transactions occur via mobile. The U.K. Gambling Commission reports 50% of respondents said they used a mobile device to gamble in its Annual Gambling Participation Report. This comes as the PC falls from 28% to 26% and laptops slip from 44% to 38%. In the U.S., these numbers should grow as the iGaming market continues to mature, with more states joining the handful that allow it as of December 2020. If those figures seem impressive, just wait until the younger generations who were raised on smart devices, continue to come of age. The aforementioned UKGC annual report had 76% of 18-to-24 year olds having gambled on their mobile device, as well as 72% of 25-to-34 year olds. These untapped demographics will supply myriad industries with ample mobile attention and revenue, with the proliferation of social media yielding new cross-marketing platforms as well. But providing mobile games also means utilizing technological gains for consumer protection, with leaps in the games accompanied by gains and implementation of tech that assists in confirming and safeguarding one’s financial and geolocation data. While some gambling verticals lend themselves to mobile optimization better, each industry should reap the benefits of this trend. Increased accessibility sees mobileresponsive versions of bingo rooms and casino games, while poker rooms have dedicated mobile lobbies and sportsbooks continue to see a rise with in-play wagering that leans on quick bets. Worldwide device sales recorded by Gartner show 1.74 billion mobile phone sales compared to 255 million PCs, with the adoption of 5G expected to secure 56% of the market by 2023. Before the pandemic, RescueTime, a productivity monitoring tool operator, reported that the average person spent three hours and 15 minutes on their phone per day, with the top 20% exceeding four and a half hours. App Annie has found that April 2020 saw the average user up to 4.3 hours per day. It would appear that iGaming’s future is in the palm of one’s hand, traveling with over half of the global population wherever we go. As the technology of mobile devices progresses and the infrastructure with which to reach a widening audience grows, it’s clear that online gaming providers need to cater towards an increasingly-mobile player pool. Being able to consistently deliver a reliable product to its users is critical, or else that screen time is going to go elsewhere.

56 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING Top Mobile Casino Operator Sites 2020 Rank Change from 2019 Name Website Owner 1 21▲ Europa Casino europacasino.com Universe Entertainment Services Malta 2 1▼ 888 Casino 888.com 888 Holdings 3 WinBet.bg winbet.bg Win Bet Online 4 2▼ Sky Vegas skyvegas.com Stars Group 5 13▲ bet365 Casino casino.bet365.com bet365 Group 6 1▼ Lapalingo lapalingo.com Rabbit Entertainment 7 10▲ Platin Casino platincasino.com Red Rhino 8 69▲ AsiaLive88 asialive88.com 9 12▲ PlayAmo playamo.com Dama 10 4▼ LeoVegas leovegas.com LeoVegas 11 52▲ Wildz wildz.com Rootz 12 24▲ Vera & John Casino verajohn.com Jackpotjoy 13 1▼ Videoslots videoslots.com Videoslots 14 4▼ Jackpotjoy UK jackpotjoy.com Jackpotjoy 15 11▼ JackpotCity Casino jackpotcitycasino.com Bayton 16 9▼ Unibet Casino unibet.com/casino Kindred Group 17 4▼ Virgin Games virgingames.com Gamesys 18 28▲ Stake stake.com Medium Rare 19 11▼ Mr Green Casino casino.mrgreen.com MRG 20 5▼ Spin Palace Casino spinpalace.com Bayton 21 2▼ BitStarz bitstarz.com Direx 22 11▼ Casumo casumo.com Casumo Services 23 304▲ Star Vegas Spain starvegas.es BeatYa Online Entertainment 24 10▼ Paf paf.com PAF 25 20▲ Grosvenor Casinos grosvenorcasinos.com Rank Group 26 237▲ King Billy Casino kingbillycasino.com Direx 27 18▼ RIZK rizk.com betsson 28 23▲ Betfair Casino casino.betfair.com Flutter 29 163▲ Winner Casino winner.com Zirconium Gaming 30 35▲ Live Casino House livecasinohouse.com Class Innovation More than 50 complimentary top lists are available on Casino City’s iGamingDirectory.com website, each customizable based on your choice of time frame and geographic region. Rankings and ranking changes are estimated using statistical data and should not be considered absolute ranking values. Visit iGamingDirectory.com for FREE access to see updated top lists.

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Sponsored by 61 Poker Visit iGamingPocketDirectory.com for more information. POKER Industry overview Online poker started gainingmomentumover 20 years ago, with the first real-money online cardroom, Planet Poker, going live in 1998. This was the same year that Rounders, a film about high-stakes poker starringMatt Damon and Edward Norton, was released. Then Chris Moneymaker’s 2003World Series of Poker Main Event victory in Las Vegas from a mere $86 satellite tournament caused a boomof epic proportions and became known in poker circles as the “Moneymaker Effect.” Moneymaker, a previously unknown recreational player whoworked as an accountant in Tennessee, beat the field of 839 entrants, up nearly 200 players from2002, but the craze resulted in a tripling of the field in 2004, up to 2,576 players. By 2006, it reached a record 8,773 players. However, the massive growth was eventually stunted by cheating scandals, fear of bots and general distrust of policing the product, as well as the U.S. market being dealt a near-deadly blow due to the Unlawful Internet Gambling Enforcement Act. After posting global gross gaming yield of $4.99 billion in 2010, that figure fell to $3.61 billion in 2015. But the game continues to rebound. The 2019World Series of Poker Main Event attracted 8,569 entrants, the second-most in the 50-year history of the event. In 2020, due to the pandemic, an international WSOP Online 2020 tournament series, played on GGPoker, was created and a number of long-standing poker records were smashed over the course of the 54 event series- -including the largest prize pool ever for an online tournament. Later in the year, a heavilyrestricted 2020Main Event, with the final tables being played live, drew 1,379 players, despite requiring a hybrid structure between online and in-person, as well as domestic and international play. While in-person poker tournaments display symptoms of improvement, research by the Edison Group shows online poker still represents 5% of the online gamblingmarket. Data released by the EGBA for the European Union echoes that figure. This is behind sports betting, casino games and state-run lotteries. Amore detailed look reveals mixed results from around the globe.

62 Sponsored by Casino City’s iGaming Pocket Directory PoPkoekrer POKER INDUSTRY OVERVIEW In the U.S., New Jersey’s online poker revenue was $35.78million over the first 11months of 2020 per the Division of Gaming Enforcement. This is up 86.57% from the $19million reported from the first 11months of 2019. While revenues have calmed from the $3-5million range seen betweenMarch and August 2020 as the pandemic raged, it has settled around $2.5million per month compared to roughly $1.8million in both January and February. New Jersey illustrates the importance of shared liquidity player pools, as theWSOP/888 site has seen increased growth in every month since the Multistate Internet Gaming Agreement (MIGA) was signed. This allows players in Delaware, Nevada and New Jersey to play with each other. Pennsylvania has not yet signed on the agreement, which would boost revenues given it offers the biggest population of those four states. West Virginia also has legalized online poker, but may not launch until 2022 pending legal decisions surrounding the 1961Wire Act. In late 2020, Michigan Governor GretchenWhitmer signed legislation that would allow the state’s online poker market to join interstate compacts and it was expected to launch in early 2021. It’s not just New Jersey, as other maturingmarkets are making strides within the U.S. PokerStars just celebrated its one-year anniversary in Pennsylvania in November 2020, posting $2.4million in online revenues on the month. That online poker revenue was enough to eclipse New Jersey’s $2.396million figure, marking the first time it exceeded New Jersey revenue in the vertical in the previous six months. Further encouragement comes from France, where online poker GGR in Q3 2020 rose to €90 million, up 37% year over year, per French regulator, ARJEL. This tracks with Q1 YoY growth of 44%, with ARJEL reporting the volume of play spiked 180% in the last two weeks of March as live sports were suspended. Its Q2 was more than double year-over-year growth, with Q1 and Q3 giving a more reasonable, less pandemic-infused figure. The overall growth pattern is undeniable, even if it yields some gains as normal activities resume in the future. Spain’s Directorate General for the Regulation of Gambling reported a similar Q2 spike, with revenue nearly doubling at 97.4% fromQ2 2019 to €38.2million. It’s apparent that 2020 figures will require allowing the coronavirus context to accompany eachmetric. But the willingness of people to shift towards online poker is an encouraging signal. In an interview withMarketWatch, Max Bichsel, VP of U.S. Business at Gambling.com, said “You’re back to pre-pandemic levels with sports, coupled with the increase in online casino activity. It’s hard to think in retrospect what would have happened without a pandemic.” Various 2019 annual reports from some of poker’s largest providers show the industry’s ebbs and flows. The Stars Group, which includes PokerStars, brought in $781.6million in poker revenue, down from$886.6million in 2018 for an 11.8% drop. GVC saw an improvement of 8% on partypoker’s Net Gaming Revenue in 2019. Meanwhile, 888 Holdings saw its online poker shares fall 13% overall, going from$49million to $42.7million. But they saw a 7% rebound in H2 revenue compared to H2 2018 following the release of their Poker 8 platform. While individual companies may rise and fall, the big picture looks encouraging for poker’s future. The industry appears to be steadily building up its chips in several key markets, though a swift double-up in size appears unlikely in the short term.

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