72 Sponsored by Casino City’s iGaming Pocket Directory Sports Betting SPORTS BETT ING INDUSTRY OVERVIEW Any fears regarding the fantasy sports market shrinking as legalized sports betting grew in the U.S. have quieted. The product is evolving with single-game DFS, blending traditional sports betting with fantasy sport formats. The North American fantasy sports market is expected to grow at a CAGR of 10.7% over the forecast period 2020 to 2025, according to Mordor Intelligence, and the Fantasy Sports Trade Association said that there were 59.3 million fantasy sports players in the U.S. in 2019. As for the debate about the crossover between fantasy sports players and sports bettors, the jury is still out. However, the Fantasy Sports & Gaming Association reported that 79% of fantasy players said there was “at least a good possibility” they would bet on sports if and when a bill is passed to legalize it in their state. Fears that one might cannibalize the other appear quashed, while the converse proves true. These complementary industries may feed off each other and help the global fantasy sports market reach the $33.2 billion estimate at the end of 2025 that was reported in 2018. With the sports betting world orbiting events, pinpointing revenue opportunities becomes easier for operators, affiliate programs and affiliates to do. Dates for sporting events are often set over a year in advance, which leaves ample time to strategize and implement plans tailored to each one.
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