Casino City's iGaming Pocket Directory - 2022 Edition

People all over the world continue to show an increased appetite for using their mobile devices for internet access. The COVID-19 pandemic has created a greater reliance on our devices to connect us with our social circles, jobs, as well as entertainment. According to App Annie, the average time adults in the U.S. used their mobile device increased by 31 minutes to four hours and 16 minutes per day. Leaps in technology continue to push growth, as fifth-generation technology, known as 5G, increases data speeds and the potential within each device. This means a better gaming experience, swifter access for advertisers and more. As a result, the World Advertising Research Center published that 72.6% of internet users will only use smartphones for access by 2025. In 2020, the number of unique mobile internet users reached 4.28 billion, per data estimates from Statista. Studies by Pew Research have uncovered that 97% of Americans own a cellphone, with 85% owning one that qualifies as a smartphone. The Internet and Mobile Association of India reported that urban internet access rose by 4% while rural India saw a 13% spike over the past year, with affordability and accessibility of mobiles fueling the rise. The mobile gaming market is also experiencing precipitous growth, with revenue rising to $90.7 billion in 2021, a year-on-year growth of +4.4%, per Newzoo. Positioned to reach $116.4 billion by 2024, the mobile gaming industry demands attention. For many online gaming operators, the majority of revenue generated comes through mobile devices. Online Gambling Quarterly reported that 61% of gambling operators’ revenue is from mobile channels. Furthermore, data from iovation, a financial transaction security service, Mobile Gaming Industry Overview 43 Sponsored by Visit iGamingPocketDirectory.com for more information. mobile gaming

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