Casino City's iGaming Pocket Directory - 2022 Edition

revealed that 70% of online gambling transactions occur via mobile. The U.K. Gambling Commission reports 50% of respondents said they used a mobile device to gamble in its Annual Gambling Participation Report. This trend holds while laptops, PCs and tablets all held steady after years of decreasing usage. These ceased their annual slide as more people stayed at home during the pandemic and had more access to their larger devices. If those figures seem impressive, just wait until the younger generations, who were raised on smart devices, continue to come of age. The aforementioned UKGC annual report had 75% of 18-to-34 year olds having gambled on their mobile device compared to just 14% of those aged 65 or older. BGaming, an online slots provider, reported a 6% rise in young adults in Q3 of 2021 alongside a whopping 95% of overall players utilizing mobile devices. These untapped demographics will supply myriad industries with ample mobile attention and revenue, with the proliferation of social media yielding new crossmarketing platforms as well. But providing mobile games also means utilizing technological gains for consumer protection, with leaps in the games accompanied by gains and implementation of tech that assists in confirming and safeguarding one’s financial and geolocation data. While some gambling verticals lend themselves to mobile optimization better, each industry should reap the benefits of this trend. Increased accessibility sees mobile-responsive versions of bingo rooms and casino games, while poker rooms have dedicated mobile lobbies and sportsbooks continue to see a rise with in-play wagering that leans on quick bets. Despite supply constraints due to COVID-19 disruption of production and transportation, worldwide device sales recorded by Gartner showed 342 million mobile phone sales compared to 84 million PCs in Q3 of 2021. As the technology of mobile devices progresses and the infrastructure with which to reach a widening audience grows, it’s clear that online gaming providers need to cater towards an increasingly-mobile player pool. Being able to consistently deliver a reliable product to its users is critical, or else that screen time is going to go elsewhere. The mobile gaming market is also experiencing precipitous growth, with revenue rising to $90.7 billion in 2021, a year-onyear growth of +4.4%. 44 Sponsored by Casino City’s iGaming Pocket Directory mobile gaming