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When people think about the online gaming industry, bingo is almost an afterthought,
behind sports betting, casinos and poker. But that shouldn’t be the case. According to
H2 Gambling Capital, bingo generated €1.3 billion in revenue in 2011. While that’s not
as much as the other major game verticals, it’s still a sizable market.
Casino City has 382 bingo rooms listed in its database, so the competition for that
€1.3 billion is fierce. And just like operators in the other game sectors, bingo operators
are always looking for new ways to differentiate themselves.
But to a certain degree, it’s hard to consistently innovate in bingo. After all, bingo is
bingo. There’s not much room to do something different to the game (although it can
be done). So the innovations in bingo tend to come in how people interact with the
game.
Bingocams has made its mark using webcams to engage their customers. Bingo
players can upload videos of themselves celebrating bingo victories. The best video
reaction each month wins £1,000. The second and third place videos win £500 apiece.
Players can also engage in private video chats with other players. And in one of the
more interesting Leap Day promotions in the industry, Bingocams set up a speed-
dating room with the bingo chat moderator playing the role of Cupid.
BINGO INDUSTRY OVERVIEW
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