Page 8 - Casino City's iGaming Pocket Directory - 2013 Edition

6 Sponsored by Casino City’s iGaming Pocket Directory
ABOUT BET365
game. It understood that players, with access to the Internet, would want to bet on a
multitude of live markets while play was going on.
bet365 then married its comprehensive in-play betting offering with the live
streaming of more than 40,000 sporting events. Punters are much more likely to bet
on events they can watch. So even smaller sports can generate action, and revenue,
if they’re being “televised” on the Internet. bet365 is also at the forefront of mobile
Live Streaming, with the most competitive mobile live streaming available in the
market today.
bet365’s innovative streak extends beyond the sportsbook. In addition to the
traditional (RNG) online casino, bet365 also offers live dealer games. bet365 also took
the decision some years back to offer their customers unparalleled choice when it
came to casino games. To that extent, bet365 provides games from not one, not two,
but 29 different software providers, all offering the latest in cutting edge casino and
games entertainment.
Finally, bet365’s one-wallet solution allows players to deposit once, and use that
money to wager throughout its suite of products. We should mention too that bet365
is available in 17 languages.
THE AFFILIATE EXPERIENCE
bet365 is also a favorite among affiliates. Why? Well, much like they have with their
customers, they have earned the trust of the affiliate marketplace.
There is a dedicated accounts team to ensure affiliate payments are made on time.
Affiliate managers are responsive and helpful. The reporting system is excellent.
Problems get sorted quickly and fairly. Campaigns and links track.
Affiliates that refer customers to bet365 earn revenue from all betting activity
throughout bet365’s suite of products, not just the vertical that they referred the
customer to. Customers that are referred to bet365 often cross over and play on
other bet365 verticals, sometimes of their own accord, but for the most part as a
result of the CRM tactics bet365 employs. Most notably, this leads to, for example, a
significant crossover from the sportsbook to the casino.
bet365 affiliates earn a 30 percent revenue share for the lifetime of the player, and
savvy affiliates will know that irrespective of the 70% plus initial revenue share deals
that are presented to entice affiliates, 30% at bet365 constitutes significantly higher
real commissions than a ‘higher’ revenue share elsewhere
That combination has made bet365 a favorite amongst affiliates, something seen