Page 24 - Casino City's iGaming Pocket Directory - 2013 Edition

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CASINO
The online casino sector, excluding the U.S., took in €5 billion in gross gaming revenue
according to an H2 Gambling Capital 2012 report. And through 2015, it is expected
to have a compound annual growth rate of 8.4 percent. That’s higher than H2’s
predicted compound annual growth rate for sports betting (6.8 percent) and poker
(5.7 percent). And it’s just shy of the 8.5 percent compound annual growth rate
forecast for bingo.
The online casino vertical has one key advantage over other sectors in the online
gaming market space – it can reinvent itself every few months. Yes, fast-fold poker
has changed online poker. And in-play betting has changed sports betting. But those
are innovations that don’t come along very often. In the last 12 years, not much else
has changed in those two areas. In fact, for decades sports betting – both online and
at betting shops – barely changed. By contrast, online casinos are constantly changing
because they have to find new games people like to play.
In a highly competitive environment – where every good online casino offers good
payment processing, a variety of payment methods, good customer service and clear
bonuses – games are one of the few places where online casinos can distinguish
themselves.
Online casinos can offer new games on a regular basis – thus giving themselves the
CASINO INDUSTRY OVERVIEW