Casino City's iGaming Pocket Directory - 2021 Edition
10 Sponsored by Casino City’s iGaming Pocket Directory BINGO BINGO INDUSTRY OVERVIEW Many successful online bingo rooms find ways to forge their players into a community. Jackpotjoy launched its Chat-O-Vision feature in 2016, featuring broadcasts with live chat hosts who react to what players are typing in real time. They also present content oriented around entertainment, such as comical challenges for the hosts to attempt in “Host Dares Wins.” These types of promotions also play well in social media, which is growing into a key marketing avenue for online bingo. Data from YouGov, a global public opinion and data company, states the most likely age group to play online bingo are aged 25-to-34 at 28% of the player pool, just ahead of ages 35-to-44 at 26%. Within the 25-to-34 group is a 62% female majority, a rarity within gambling demographics. In the U.K., more than 28% of people between the ages of 25 and 34 play online bingo games, while the percentage of people between 35 and 44 years that enjoy the game is 26%, according to Retail Insider. WhichBingo conducted a player survey in 2018 and found an 88% female player response. The same survey hammered home the critical nature of tailoring one’s site to the mobile experience, showing just 12% of players using a desktop, whereas phones led the way at 57%. The game of bingo hasn’t changed much since its Italian inception nearly half a millennia ago, but online operators continue to innovate and embrace evolving technology in order to give today’s online bingo a modern feel as the market shifts towards remote play.
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