9 Visit iGamingPocketDirectory.com for more information. BINGO Sponsored by The international online bingo market continues to evolve. Per studies by the Edison Group, online bingo represented 4% of the overall online gaming market in 2018, with a market worth estimated to reach $279.8 billion by 2023, according to H2 Gambling Capital. Playing online bingo is appealing to many demographics, with all generations enjoying the prevalent social element and the ease of play through smart devices. This is increasingly important in an era where the COVID-19 pandemic has closed physical bingo halls. According to the U.K. Gambling Commission, GGY for nonremote bingo decreased by 5.7% from 674.4 million to 635.9 million between periods April 2018-March 2019 and April 2019-March 2020. But remote bingo GGY had a modest gain of 0.5%, going from 175.9 million to 176.8 million across the same periods. Meanwhile, the number of bingo licenses granted by the UKGC decreased from 237 as of November 2019 to 216 as of January 2021. Online bingo, much like online poker, must deal with the regulatory impact of ring-fenced player pools. While this limits the liquidity of its prize pools, it assists in fostering the social element. Players will be from the same countries or regions as a result, leaving fewer communicative or cultural boundaries in lobbies. It’s this social element that has helped bingo operators navigate economic downturns and new regulations within each country with relative ease compared to online poker. Online bingo players often find themselves interacting with presenters, players and themes that reflect their own experiences. Still, the smartphone and improving technology is an undeniable driving force. Microgaming’s Chief Commercial Officer, Jean-Luc Ferrière said in an interview with Casino Beats, “Larger screens, more powerful GPUs and faster networks provide greater scope to create increasingly immersive and graphically rich gaming environments.” BINGO INDUSTRY OVERVIEW
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