BINGO 54 Sponsored by Casino City’s iGaming Pocket Directory Mobile GAMING MOBI LE GAMING INDUSTRY OVERVIEW People all over the world continue to show an increased appetite for using their mobile devices for internet access. The COVID-19 pandemic has created a greater reliance on our devices to connect us with our social circles, jobs, as well as entertainment. According to App Annie, monthly time spent on mobile apps grew 25% year-over-year in Q3 2020. That’s over 180 billion hours of screen time in July, August and September 2020. Leaps in technology will aid further growth, as fifth-generation technology, known as 5G, will increase data speeds and the potential within each device. This means a better gaming experience, swifter access for advertisers and more. As a result, the World Advertising Research Center published that 72.6% of internet users will only use smartphones for access by 2025. In 2019, over 1.2 billion people accessed the internet from their smartphones per data estimates from Pixel Union. The same study showed 81% of Americans owning a smartphone, with mobile phones also overtaking television as far as minutes of attention spent goes in the U.S. The China Internet Network Information Center revealed that 97.5% of Chinese internet users gain access via mobile device. The mobile gaming market is also experiencing precipitous growth, with revenue rising to $77.2 billion in 2020, a projected 13.3% climb per Newzoo. Positioned to reach $215.9 billion by 2025, the mobile gaming industry demands attention. For many online gaming operators, the majority of revenue generated comes through mobile devices. Online Gambling Quarterly reported that 61% of gambling operators’ revenue is from mobile channels.
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