Sponsored by Mobile GAMING 55 Visit iGamingPocketDirectory.com for more information. BINGO MOBI LE GAMING INDUSTRY OVERVIEW Furthermore, data from iovation, a financial transaction security service, revealed that 70% of online gambling transactions occur via mobile. The U.K. Gambling Commission reports 50% of respondents said they used a mobile device to gamble in its Annual Gambling Participation Report. This comes as the PC falls from 28% to 26% and laptops slip from 44% to 38%. In the U.S., these numbers should grow as the iGaming market continues to mature, with more states joining the handful that allow it as of December 2020. If those figures seem impressive, just wait until the younger generations who were raised on smart devices, continue to come of age. The aforementioned UKGC annual report had 76% of 18-to-24 year olds having gambled on their mobile device, as well as 72% of 25-to-34 year olds. These untapped demographics will supply myriad industries with ample mobile attention and revenue, with the proliferation of social media yielding new cross-marketing platforms as well. But providing mobile games also means utilizing technological gains for consumer protection, with leaps in the games accompanied by gains and implementation of tech that assists in confirming and safeguarding one’s financial and geolocation data. While some gambling verticals lend themselves to mobile optimization better, each industry should reap the benefits of this trend. Increased accessibility sees mobileresponsive versions of bingo rooms and casino games, while poker rooms have dedicated mobile lobbies and sportsbooks continue to see a rise with in-play wagering that leans on quick bets. Worldwide device sales recorded by Gartner show 1.74 billion mobile phone sales compared to 255 million PCs, with the adoption of 5G expected to secure 56% of the market by 2023. Before the pandemic, RescueTime, a productivity monitoring tool operator, reported that the average person spent three hours and 15 minutes on their phone per day, with the top 20% exceeding four and a half hours. App Annie has found that April 2020 saw the average user up to 4.3 hours per day. It would appear that iGaming’s future is in the palm of one’s hand, traveling with over half of the global population wherever we go. As the technology of mobile devices progresses and the infrastructure with which to reach a widening audience grows, it’s clear that online gaming providers need to cater towards an increasingly-mobile player pool. Being able to consistently deliver a reliable product to its users is critical, or else that screen time is going to go elsewhere.
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